Czech Republic, Hungary and Slovenia

Gateways of Business in Central Europe: Prague, Budapest, and Ljubljana

SBUG 470

Central Europe 800w.jpg



May 14-24, 2023

Enrollment limit


Course fee


Included in course fee

Lodging in business class hotels (double occupancy), breakfasts, wifi, ground transportation, transfers between cities/hotels during the program, business and academic visits, welcome and farewell dinners, and select cultural excursions.

Beyond course fee

Shopping, meals not included in the program, and personal expenses. Airfare (may be arranged through School of Business & Society recommended travel agent). Airport-hotel transfers.

Course Description

Poised at the gateway of east and west, each with an illustrious history, the cities of Central Europe have intrigued and inspired travelers for ages. Join us as we journey from Prague’s gothic hilltop castles, to Budapest’s grand architecture and boulevards, to our final stop in Slovenia’s fairy tale capital of Ljubljana. Our daily visits will focus both on established and emerging business ventures, with a special focus on entrepreneurship and digital business in Central Europe. Network with start-up entrepreneurs, learn from leaders in technology sectors, and discover traditions that have guided business practices over the centuries.  

Students will travel to intensively study business in the central European cities of Prague, Budapest, and Ljubljana. They evaluate the characteristics of the analyzed area’s socio-economic conditions, its policy environment, and its business activities to determine how these factors influence the international marketplace. Students will observe the economic, social, and political conditions of the countries at the regional, national, and global levels to analyze how conditions impact and influence business. Course combines pre-travel class sessions with overseas seminars, company/institutional visits, and cultural exposure.

The primary focus of this travel course to Central Europe will be business innovation and tradition.

  • What international business issues and prospects are particularly relevant for Central Europe?
  • What are the strengths & weaknesses of industries in Central Europe? What will the future hold?
  • What can businesses outside of the regions studied (e.g. U.S. businesses) learn and do to build relationships in Central Europe?


BUS 226 or 228 (or by instructor permission)

Additional Information

LETTER OF INTEREST. Please send faculty leader, Allison Fraiberg (, a brief statement about what interests you about this course, what you hope to get out of the program, and what you can bring to the course and your colleagues by October 10th . It doesn't have to be long, but Allison would really like to get a sense of what intrigues you about this course, about the places the course will go, and about what you hope to experience. Tell her a bit about yourself!

Virtual information session will be held via Zoom ( on Monday, October 3rd at 4 p.m. PST.