MBA Concentration in Location Analytics

The University of Redlands MBA with a concentration in Location Analytics combines advanced business competencies with focused use of location analytics concepts and techniques.

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Graduates are prepared to use the power of location intelligence to lead 21st century businesses and organizations by mastering the skills to:

  • Incorporate location analytics into different areas of business, including strategy, marketing, operations, sales, information systems, finance, and human resources
  • Identify the role that location analytics can play in different business sectors for competitive advantage on a local, regional, national, and global scale
  • Employ location intelligence to strengthen critical thinking and empower managers and leaders to make more effective decisions

A Cutting-Edge University-Industry Partnership

The University of Redlands has established the Center for Spatial Business and the Spatial Business Initiative with Esri, the global leader in GIS and mapping software. This unique partnership has created a leading center for the study of location analytics and provides students with unparalleled access to insights, case studies, real-world expertise, spatial business developments, and career connections that no other MBA program offers.

Over 90% of companies believe location intelligence  is crucial to their success.

Required Coursework

In addition to the core and foundational MBA coursework, students completing the MBA with a concentration in Location Analytics will need to complete the following elective courses:

GISB 691: Introduction to Location Analytics and Marketing (4)

Students are introduced to the fundamentals of location analytics, including location value and spatial maturity and growth across business functions. Moving from fundamentals, the course focuses on the domain of marketing with focus on marketing applications of GIS and location analytics to enhance customer value by understanding, examining, and predicting the needs and preferences of the modern customer. Topics include environmental scanning, market segmentation, target marketing and promotions, and development of an integrated marketing plan using GIS as an analytic tool.

GISB 692: Spatial Analysis of Global Business (4)

This course offers an analysis of location value and value chains as they relate to contemporary business operations, modern production networks, and supply chains in a complex, global environment. Emphasis is on employing GIS for spatial analysis of country characteristics to gain important insights to global production and sales decisions, as businesses increasingly focus on international markets. Topics include GIS analysis of international trade and foreign direct investments, spatial assessment of global industry sectors, management of global supply chains and logistics using GIS, spatial analysis of global human resources, and financial forces influencing international business. May be substituted by INTB 670: International Area Studies (Study Abroad)

GISB 694: Location Analytics and Decision-Making (4)

This course focuses on decision-making spanning various stages of the location value chain in businesses employing GIS and location analytics. Emphasis is on illustrations of the process by which GIS and location analytics projects and business applications are planned, developed, and implemented. Topics include location analytics and spatial enablement in the enterprise, spatial decision support, location analytics to examine big data, social media, internet of things, mobile technologies and their spatial components, and costs, benefits, risks, and ethical implications of spatial projects and applications.

GISB 695: Managing and Leading the Contemporary Spatial Business (4)

This course is the culmination of the location analytics concentration, with a focus on management and leadership aspects of the contemporary spatial business enterprise. Emphasis is on application of management principles for spatial transformation and development and prototyping of spatial strategies for competitive advantage spanning the organizational value chain. Topics include needs assessment for GIS strategy implementation, location analytics strategy, cost-benefit analysis and return on investment of spatial investments, and championing and leading a 21st century spatially infused workforce.