Case Studies

Case studies that illustrate the potential applications of geographic information systems (GIS) in the business sector can be effective for teaching purposes. Versatile case studies help enhance the learning process through the development of ideas and the illustration of theory in practice. Faculty members across the University of Redlands are invited to develop case studies of business GIS, spatial thinking, and/or spatial analysis.

Case studies may be:

  • Application-oriented, or somewhat conceptual
  • Focused on the for-profit, nonprofit, or public sector
  • Focused on any business disciplines, including:
    • Marketing
    • Information systems
    • Operations management
    • International business
    • Business ethics
  • Focused on a range of themes, including big data, analytics, and sustainability

Case studies of varying scope and depth will be considered. A case study must exemplify its connections to business and the value added by GIS, spatial thinking, and spatial analysis, irrespective of the nature of the case, application domain, and focus.

Case authors will be eligible to receive a one-time $500–$700 stipend depending upon the degree of development and impact of a case.

To learn more about case study requirements and submission protocols, download our Call for Case Studies guide.
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Sample Case Studies

Transportation of Suppliers and of Customers to Starbucks in the City of San Francisco
James Pick
Keywords: location analytics, transportation, proximity, drive time analysis, tapestry segmentation
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Site Selection for University of Redlands Regional Campus Location
Neelam Raigangar
Keywords: location analytics, spatial thinking, drive time analysis, geodemographic segmentation
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Locate San Francisco Student Apartments Near Starbucks
Keri Then
Keywords: location analytics, transportation, drive time analysis, tapestry segmentation
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You may direct any questions to James Pick, Associate Professor of Operations Research and Director of the Center for Spatial Business. E-mail: