The University of Redlands has launched a mostly-digital advertising campaign to help increase awareness of the University regionally and across the nation.
“The campaign’s headline—EMBARK—grew out of conversations and themes from within the University, as well as external surveys and feedback,” said Wendy Shattuck, chief communications officer. “Discussions with faculty, staff, administrators, alumni and current students over the last two-plus years, as well as North Star 2020 strategic planning, helped to hone key campaign messages about who we are and what makes U of R special.”
The campaign’s messages emphasize that the University of Redlands provides:
The campaign, developed and implemented with the help of creative consultants at key points along the way, will be comprised primarily of digital advertising (mostly placed in social media), drawing on beautiful images from the University’s campuses and community. Outreach will also include traditional media outlets and public radio spots.
A microsite, embark.redlands.edu, supports the institutional messaging with information and stories; viewers responding to the ads will click through to this site.
“Thank you to everyone who has provided feedback,” Shattuck said. “We look forward to reporting back to the community on this effort.”