Vernon Stauble

Senior Lecturer
Business Administration and Management

Vernon Stauble


Ph.D. Claremont Graduate University, 1980

Master of Administration in Business Administration, University of California, Riverside, 1974

B.A. California State University, San Bernardino


Dr. Vernon Stauble is widely published, having written many articles and books on global marketing, marketing strategy, professional selling, and personal finance, with one currently used at the University of Redlands. Dr. Stauble is a internationally respected Marketing and Management Consultant and Executive Seminar leader, with clients in the United States, Latin America, Canada, Europe, Asia, and the Middle East. Dr. Stauble is the recipient of many Outstanding Teaching Awards.

His research highlights strategic/consultative methods with reference to global applicability which include the special challenges business professionals face outside his or her home country. Moreover, the studies of relationships, ethical dilemma and international perspectives are themes highlighted in my research studies.

Courses Taught

Global Marketing

Brand Management

Consumer Behavior

Marketing Communications

Business Policy and Strategy (Capstone)

Marketing Strategy

International Business & Marketing


Conducting Business Practices in Latin America

Marketing Analysis in Hawaii

Media Branding

Sports & Entertainment Marketing

Advertising & Society

Non-Profit Marketing



Professor Emeritus of International Business and Marketing (IBM) Department at the California State Polytechnic University, at Pomona (2007).

Past teaching engagement included the Drucker School of Management at Claremont Graduate University.


Forty-five years of Marketing & Management consulting experience extend across many industries in North America, the Middle East, Southern Africa, Europe, Latin America, the Caribbean, and Pacific Rim.



Global Marketing: Foundations, Strategies & Perspectives (2017)

Personal Finance & Investing (2014)

Marketing Principles and Practices: An Introductory Approach, Novus Publishing (2008 edition with CD updates)

Marketing Strategy: A Global Perspective, Thomson Learning (2003)

Professional Selling: A Relationship Process, The Dryden Press (1995)


On topics such as Marketing, Strategy Planning, Professional Selling, and Management have been presented and published in the Journal of Personal Selling and Management, Proceedings of the Association of Global Business, Proceedings of the Academy of Marketing Science.

Awards, Honors, Grants

Sixteen Outstanding Teaching Awards.

California State Polytechnic University's Wang Excellence Award (first recipient in 1999).

Best Paper at the West Decision Sciences Institute Conference (1995). 

The George Washington Gold Medal for Economic Education (1984,1985). 

Book of Honor.

Men of Achievement (Vol. 8, Cambridge, England).

Who's Who in Business & Finance.

Who's Who in the West.

Invited Presentations

Relationships in the Health Care Industry (Lorian Company, San Diego, CA), 2015.

Customer Relations and Brand Strategy (LIWA Trading Enterprises), United Arab Emirates.

Enhancing The Customer Service Experience: Differentiating Factors In Constructing A Customer Loyalty Program, 9th. International Business & Social Science Research Conference, Dubai, UAE, December 2013.


Served on the editorial boards of the Journal of Business and Industrial Marketing, Consumer Marketing, Services Marketing, Product and Brand Management, and Applied Business Research.

Membership in Beta Gamma Sigma, the honor society for collegiate schools of business.