The global use of geographic information systems (GIS) and location analytics is expected to double by 2023, becoming a $10 billion industry (BusinessWire.com). A key driver in this growth is the use of location intelligence by the private sector. With 80 percent of business data containing geographic information, location analytics delivers insights into markets, customers, services, logistics, supply chains, and asset and risk management.
UNIVERSITY OF REDLANDS AND ESRI
The Spatial Business Initiative is a unique alliance between the University of Redlands School of Business and Esri, the global leader in mapping software, that aims to maximize the understanding and effectiveness of GIS in business through education, publishing, research, and advising.
The initiative is advancing a wide array of projects at the intersection of GIS and business. These include:
The industry-wide 2018 GIS and Location Intelligence Use in Business Survey reveals how businesses use location analytics, including documents, strategies, costs, benefits, risks, challenges, and trends.
The Redlands MBA with a concentration in location analytics equips spatial professionals with the 21st century business skills they need, enabling them to address complex business problems with spatial strategy and data analysis. Students master the business of where, using the power of location intelligence to improve decision making, organizational performance, and business development with a valuable perspective on a company's products, services, and customer relationships.
A book, Spatial Business: Competing and Leading with Location Intelligence, will be published by Esri Press in June 2019. Aimed at professional and business school audiences, the book will explore the nature and advantages of using location analytics in business, moving from an overview of the field to specific case studies.
Thomas Horan, Senecal Endowed Dean at the University of Redlands School of Business and a member of Esri’s Business Advisory Council, works with Professors James Pick and Avijit Sarkar to direct the initiative through the University of Redlands Center for Spatial Business. A steering committee is comprised of members of both the University of Redlands and Esri communities.
Watch Tom Horan's Esri Spotlight Interview "Mastering the Business of Where."
Read Thomas Horan’s article in Esri’s WhereNext Magazine, “The Next MBA You Hire Should Know GIS.”
The University of Redlands is a leader in spatial education through both its School of Business and College of Arts and Sciences:
The Spatial Business Initiative welcomes inquiries and partners from the private sector as well as educational institutions interested in promoting location analytics in business. For more information, use the email below.