The global use of geographic information systems (GIS) and location analytics is expected to double by 2023, becoming a $10 billion industry (BusinessWire.com). A key driver in this growth is the use of location intelligence by the private sector. With 80 percent of business data containing geographic information, location analytics delivers insights into markets, customers, services, logistics, supply chains, and asset and risk management.
UNIVERSITY OF REDLANDS AND ESRI
The Spatial Business Initiative is a unique alliance between the University of Redlands School of Business and Esri, the global leader in mapping software, that aims to maximize the understanding and effectiveness of GIS in business through education, publishing, research, and advising.
The initiative is advancing a wide array of projects at the intersection of GIS and business. These include:
The Redlands MBA with a concentration in location analytics equips spatial professionals with the 21st century business skills they need, enabling them to address complex business problems with spatial strategy and data analysis. Students master the business of where, using the power of location intelligence to improve decision making, organizational performance, and business development with a valuable perspective on a company's products, services, and customer relationships.
The industry-wide 2018 GIS and Location Intelligence Use in Business Survey reveals how businesses use location analytics, including documents, strategies, costs, benefits, risks, challenges, and trends. The report charts the spatial transformation underway by companies, with significant growth in location analytics occurring across a host of business functions.
The University of Redlands School of Business has been working with Esri to design a Spatial Business Academy to address the need for training that blends business knowledge with location analytics. On March 26-28, the University of Redlands and Esri hosted its inaugural event to provide an immersive and accelerated learning environment that would equip participants with both conceptual and hands-on skills for considering, implementing, and assessing GIS applications across a wide variety fo business functions, contexts, and strategies.
A book, Spatial Business: Competing and Leading with Location Intelligence, forthcoming from Esri Press, Spring 2020. Aimed at professional and business school audiences, the book will explore the nature and advantages of using location analytics in business, moving from an overview of the field to specific case studies.
The School of Business is preeminent in the field, with in-depth history and expertise in GIS for business. In addition to offering an MBA with a concentration in location analytics, it is the only business school that requires a location analytics course for undergraduates and hosts two GIS for business research enterprises: the Center for Spatial Business and Institute for Spatial Economic Analysis (ISEA).The College of Arts and Sciences offers master’s degrees in GIS, as well as an undergraduate minor in spatial studies. The University of Redlands also hosts the Center for Spatial Studies, which helps integrate spatial thinking and technologies into liberal arts instruction, research, and service throughout the University.
The Spatial Business Initiative welcomes inquiries and partners from the private sector as well as educational institutions interested in promoting location analytics in business. For more information, use the email below.