Redlands Business & Society Blog

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5 Reasons Why You Should Choose Marketing as Your MBA Concentration

In today’s world of business, it may come as no surprise that marketing is a popular industry. According to the U.S. Bureau of Labor Statistics, its projected growth through 2019-2029 is considered higher than average.

If you’re a business professional currently exploring MBA programs and concentrations, read on to learn 5 reasons why enrolling in a Marketing MBA program from the Redlands School of Business can help you create a stable and fulfilling career.

1.  A Marketing MBA Boasts Excellent Career Opportunities

Companies recognize why marketing is important. Business success depends on the ability to attract customers. Because marketing is a necessary business function, the demand for practitioners remains steady.

Some careers a graduate of a marketing MBA program include (but are not limited to):

  • Marketing Manager
  • Advertising and Promotions Manager
  • Market Research Analyst
  • Marketing Communications Director
  • Chief Marketing Officer

Choosing marketing as your MBA concentration will prepare you to answer the demand for highly qualified marketers.

Students in the University of Redlands’ marketing MBA program develop critical 21st-century business skills for marketers, including analytical and digital competence. They focus on the customer while learning how to operate and understand marketing scenarios in a global marketplace.

Leading organizations recruit Redlands’ graduates for marketing jobs, many of which come with a lucrative salary. ranks the University of Redlands among the top 17% of Best Universities by Salary Potential as of 2020.

2. Marketing is a versatile field

A career in marketing offers unmatched variety.

Because every business needs marketing to achieve its goals, marketers can work across any number of industries. These include (and are certainly not limited to):

  • Law
  • Healthcare
  • Technology
  • Real Estate
  • Entertainment
  • Education
  • Food
  • Retail

Earning an MBA in marketing will equip you with transferable skills for diverse business environments. As students, Redlands’ MBA graduates develop as strategic thinkers, effective leaders, and data-driven problem-solvers. They’re trained to analyze and apply marketing concepts to the fluctuating conditions of our business world.

3. Marketing is dynamic

Marketing is an enduring yet ever-evolving area of business.

In 1966, the McKinsey Quarterly predicted that the rise of customer focus, marketing research, and the computer would transform marketing. Today, marketing experts anticipate the downfall of ads and a surge of creativity and authenticity. As strategies and tools evolve, marketing professionals must embrace and understand how to navigate the change.

The diversification of marketing is certainly a testament to this. Consider some of the many types of marketing we have now:

  • Search Engine Marketing
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Voice Marketing
  • Video Marketing
  • Influencer Marketing

As you pursue a Redlands’ MBA in marketing, you’ll develop a deep understanding of trends and established theory. Students in our marketing MBA program examine the shifting nature of international markets and marketing analytics. They also spend significant time studying the core concepts of marketing management and strategy.

With a firm grasp on the past, present, and future, our marketing MBA graduates can advocate why marketing is important, maximize customer value, and achieve the greatest financial return in any business setting.

4.  A Marketing MBA Will Expand Your Business Knowledge

Regardless of where marketers choose to work, their prospective employers will require a broad set of skills.

Creativity, natural leadership ability, and emotional intelligence are among the top prioritized soft skills.

Proficiency in other business functions is also essential. Marketers should understand why marketing is important within an overall organization and identify how their decisions affect other areas.

By choosing an MBA in marketing, you’re positioning yourself to cultivate marketing expertise as well as fundamental business knowledge. Redlands’ MBA in Marketing is open to students regardless of their business experience. The program covers the following (and more):

  • Accounting and finance
  • Organizational behavior
  • Informations systems
  • Analyzing business problems
  • Ethical decision-making

 At The University of Redlands, marketing students become complete business professionals.

5.  Marketers Have To Be Master Communicators

According to The Occupational Information Network (ONET), 70% of marketing managers believe the ability to work with a group or team is vital in their role. Additionally, 79% have face-to-face discussions at work every day.

Effective marketers are strong communicators. They can clearly explain their decisions, justify why marketing is important, and collaborate across departments as well as with external resources.

As you work towards an MBA in Marketing at the University of Redlands, you’ll develop the communication skills needed for a long-term business career. Students in Redlands’ MBA program, whether in-person or online, analyze and practice communication through coursework and team and leadership situations.

The curriculum explores intergroup dynamics, leadership, and organizational design. Students learn how to make complex business decisions by leveraging collaboration and persuasion.

Ready To Earn Your Redlands Marketing MBA?

If you understand why marketing is important to business success, then explore an MBA in Marketing from the University of Redlands. Our ACBSP-accredited program connects diverse professionals with a cutting-edge, globally minded curriculum. You’ll build your business savvy, develop 21st-century business skills, and join a network of more than 60,000 Redlands alumni.

To learn more about our MBA programs, download the program guide by completing this form.