Redlands Business & Society Blog

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The Power of Location Analytics in Business

As businesses continue to analyze and leverage big data, there is a growing realization that adding geographic location intelligence and information to the data can dramatically enhance their insights. This practice is known as location analytics, or geographic information systems (GIS), and it plays a significant role in making sound business decisions today. The GIS and location analytics market is expected to nearly double by 2025, becoming a $14.5 billion industry. The increasingly global and virtual nature of business has, in turn, paved the way for many business opportunities with GIS and location analytics.

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5 Reasons Why You Should Choose Marketing as Your MBA Concentration

In today’s world of business, it may come as no surprise that marketing is a popular industry. According to the U.S. Bureau of Labor Statistics, its projected growth through 2019-2029 is considered higher than average.

If you’re a business professional currently exploring MBA programs and concentrations, read on to learn 5 reasons why enrolling in a Marketing MBA program from the Redlands School of Business can help you create a stable and fulfilling career.

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