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The Power of Location Analytics in Business

As businesses continue to analyze and leverage big data, there is a growing realization that adding geographic location intelligence and information to the data can dramatically enhance their insights. This practice is known as location analytics, or geographic information systems (GIS), and it plays a significant role in making sound business decisions today. The GIS and location analytics market is expected to nearly double by 2025, becoming a $14.5 billion industry. The increasingly global and virtual nature of business has, in turn, paved the way for many business opportunities with GIS and location analytics.

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