Joseph (Joe) Wall Ph.D.
Professor: Market Strategy, Emerging Technologies, and Ethical Innovation
School of Business & Society
About Joseph Wall
Dr. Joseph Wall is a Professor in the University of Redlands School of Business & Society and an interdisciplinary scholar whose work connects applied artificial intelligence, accounting, finance, ethics, and institutional innovation. His current research focuses on Human Assurance: designing systems that preserve meaningful human judgment, verification, and accountability when organizations use AI.
Before joining Redlands, Joseph held the Flynn Endowed Chair in Accounting Ethics and Applied Innovation at Marquette University. He led the Applied Investment Management program, developed applied AI, FinTech, and private-capital curricula, and built experiential programs serving more than 200 students. Earlier, he chaired the Department of Business Administration at Carthage College and founded its Finance major.
Joseph’s scholarship examines fraud, whistleblowing, ethical decision-making, AI governance, valuation, and decision systems in complex environments, including interdisciplinary research connected to NASA life-support operations. His work has appeared in the Journal of Business Ethics, Nonprofit and Voluntary Sector Quarterly, Advances in Accounting, and the Journal of Forensic Accounting Research. In the classroom, he uses applied studios in which students build, test, document, and defend consequential decisions.
Education
- Ph.D., Case Western Reserve University, Weatherhead School of Management, 2015
- M.B.A., Marquette University, 2006
- B.S. in Engineering, Purdue University, 1993
Professional Background
- Professor, School of Business & Society, University of Redlands, 2026–present
- Donald F. Flynn and Beverly L. Flynn Chair of Accounting Ethics and Applied Innovation and Associate Professor of Accounting, Marquette University, 2021–2026
- Executive Director, Applied Investment Management Program, Marquette University, 2022–2025
- Assistant Professor of Accounting, Marquette University, 2015–2021
- Chair, Department of Business Administration; Director, Finance Program; and Assistant Professor of Accounting and Finance, Carthage College, 2008–2015
- Founder and CEO, Praximae, Inc.; consultant and strategic innovator in applied AI, valuation, automation, fraud, and ethical governance
- Prior financial-industry experience includes founding and managing investment firms and serving as a chief trader and quantitative trading professional.
Publications
Hanslik, L., Ortega, I., Sandidge, H., & Wall, J. (2026, July 12–16). Streamlining NASA research retrieval by enhancing RAG-inspired search with hypothetical abstract generation [Paper presentation]. 55th International Conference on Environmental Systems, Rio Grande, Puerto Rico.
Ricard, J., Wall, J., Ling, Q., Sandidge, H., & DeGuire, A. (2026, July 12–16). Operational resource-based in-space costing (ORBIC): Time-indexed NPV-LCC for comparable ECLSS trade decisions [Paper presentation]. 55th International Conference on Environmental Systems, Rio Grande, Puerto Rico.
Sandidge, H., Williams, C., Hall, J., Wall, J., Sandidge, K. C., & Rohrig, J. (2026, July 12–16). Leveraging large language models for telemetry-monitoring code generation for life support systems [Paper presentation]. 55th International Conference on Environmental Systems, Rio Grande, Puerto Rico.
Cashman, G. D., Harrison, D. M., Sheng, H., & Wall, J. (2025). To change or not to change: The informativeness of REIT annual reports. Journal of Real Estate Research, 47(4), 488–530.
Guiter, S., Wall, J., DeGuire, A., & Sandidge, H. (2025, July). Thinking outside the (space) box: Researching vibration, microgravity, auditory, visual, and olfactory factors for optimal productivity [Paper presentation]. 54th International Conference on Environmental Systems, Prague, Czech Republic.
Scheetz, A. M., Wall, J., & Wilson, A. B. (2025). In the money: How stock option vesting period works with strike price to influence whistleblowing. Research on Professional Responsibility and Ethics in Accounting.
Holderness, D. K., Jr., Scheetz, A. M., & Wall, J. (2023). Outsiders looking in: Do contingent workers whistleblow? Journal of Forensic Accounting Research, 8(1), 405–430.
Scheetz, A. M., Smalls, T. D. W., Wall, J., & Wilson, A. B. (2022). Perception of internal controls helps explain whistleblowing. Nonprofit and Voluntary Sector Quarterly, 51(4), 759–782.
Scheetz, A. M., Wall, J., & Wilson, A. B. (2022). Restricted stock is on the rise: What does this mean for whistleblowing? Journal of Forensic Accounting Research, 7(1), 237–254.
Rich, K. T., Roberts, B. L., Wall, J. M., & Zhang, J. X. (2021). Toward an understanding of year-over-year changes in municipal management discussion and analysis disclosures. Advances in Accounting, 54, Article 100548.
Ling, Q., Scheetz, A. M., & Wall, J. (2020). Lowering standards: Unintended consequences of Form 990-N and value congruence on donors’ decision making. Journal of Forensic and Investigative Accounting, 12(2), 261–283.
Scheetz, A. M., Smalls, T. D. W., Wall, J., & Wilson, A. B. (2020). Do employee fraud reporting intentions differ between for-profit and nonprofit organizations? Journal of Governmental & Nonprofit Accounting, 9(1), 94–117.
Suh, I., Sweeney, J. T., Linke, K., & Wall, J. M. (2020). Boiling the frog slowly: The immersion of C-suite financial executives into fraud. Journal of Business Ethics, 162(3), 645–673.
Wall, J., Fogarty, T. J., & Gissel, J. (2020). Why punishment does not fit the crime: Experimental evidence that situational circumstances crowd out damage done. Journal of Forensic Accounting Research, 5(1), 142–176.
Scheetz, A. M., & Wall, J. (2019). Making crime pay: Timing of external whistleblowing. In Research on Professional Responsibility and Ethics in Accounting (Vol. 22, pp. 1–30). Emerald Publishing.
Wall, J., & Gissel, J. L. (2019). Boards of directors’ sanction judgments: The effect of situational factors. Journal of Managerial Issues, 31(1), 85–112.
Crumbley, D. L., Wall, J., Kilbourne, L., & Blair, C. (2018). Cryptocurrencies are taxable and not free from fraud. Tax Notes, 158(2), 161–169.
Akers, M. D., Giacomino, D. E., Li, X., & Wall, J. (2017). Measuring EQ of Chinese accounting students. Review of Business Information Systems, 21(2), 11–26.
Shields, J. J., Rivera, J. C., & Wall, J. M. (2017). Building a business model for funding undergraduate research. Scholarship and Practice of Undergraduate Research, 1(1), 63–69.
Wall, J., & Fogarty, T. J. (2016). Foxes in the henhouse: An exploratory inquiry into financial markets fraud. Journal of Forensic and Investigative Accounting, 8(1), 120–139.
Wall, J. (2015). Disempowering the “Robin Hood” fraudster: Empathetic pathways weaken regulators and enable fraudulent behavior—A framework for redesigning controls [Doctoral dissertation, Case Western Reserve University]. OhioLINK Electronic Theses and Dissertations Center.
Giacomino, D. E., Akers, M. D., & Wall, J. (2009). Testing the financial literacy and expertise of audit committee members. The CPA Journal, 79(8), 66–71.
Giacomino, D. E., Wall, J., & Akers, M. D. (2009). Revisiting financial (accounting) literacy: A comparison of audit committee members and business students. American Journal of Business Education, 2(3), 31–38.