Vernon Stauble Ph.D.
Senior Lecturer
Business Administration & Management
About
Vernon Stauble is widely published, with numerous articles and books on global marketing, marketing strategy, professional selling, and personal finance, including one currently used at the University of Redlands.
Professor Stauble is an internationally respected marketing and management consultant and executive seminar leader, with clients in the United States, Latin America, Canada, Europe, Asia, and the Middle East. He has received many outstanding teaching awards.
His research emphasizes strategic and consultative methods with global applicability, including the unique challenges business professionals face outside their home countries. Additional themes in his work include professional relationships, ethical dilemmas, and international perspectives.
Education
- Ph.D., business administration, Claremont Graduate University
- M.A., business administration, University of California, Riverside
- B.A., business administration, California State University, San Bernardino
Professional Background
Academic Experience
- Professor Emeritus, International Business and Marketing (IBM), California State Polytechnic University, Pomona (2007)
- Past teaching engagement, Drucker School of Management, Claremont Graduate University
Professional Experience
- Forty-five years of marketing and management consulting experience across industries in North America, the Middle East, Southern Africa, Europe, Latin America, the Caribbean, and the Pacific Rim.
Publications
Textbooks
- Stauble, V. (2017). Global Marketing: Foundations, Strategies & Perspectives.
- Stauble, V. (2014). Personal Finance & Investing.
- Stauble, V. (2008). Marketing Principles and Practices: An Introductory Approach. Novus Publishing.
- Stauble, V. (2003). Marketing Strategy: A Global Perspective. Thomson Learning.
- Stauble, V. (1995). Professional Selling: A Relationship Process. The Dryden Press.
Articles
- Articles on marketing, strategic planning, professional selling, and management published in the Journal of Personal Selling and Sales Management, Proceedings of the Association of Global Business, and Proceedings of the Academy of Marketing Science.
Presentations
- Relationships in the Health Care Industry, Lorian Company, San Diego, California, 2015
- Customer Relations and Brand Strategy, LIWA Trading Enterprises, United Arab Emirates
- Enhancing the Customer Service Experience: Differentiating Factors in Constructing a Customer Loyalty Program, International Business & Social Science Research Conference, Dubai, UAE, December 2013
Awards and Service
- Sixteen Outstanding Teaching Awards
- California State Polytechnic University’s Wang Excellence Award, 1999 (first recipient)
- Best Paper, West Decision Sciences Institute Conference, 1995
- George Washington Gold Medal for Economic Education, 1984, 1985
- Book of Honor
- Men of Achievement, Vol. 8, Cambridge, England
- Who’s Who in Business & Finance
- Who’s Who in the West
Affiliations
- Editorial board service: Journal of Business and Industrial Marketing, Consumer Marketing, Services Marketing, Product and Brand Management, and Applied Business Research
- Member, Beta Gamma Sigma, the honor society for collegiate schools of business