Business Start Up Boot Camp

BUSCS 526X (3.2 continuing education units)

Learn best practices in entrepreneurship and what it takes to get a startup off the ground and thriving. This includes how to describe unmet customer needs, build a great team, describe the value proposition, use deep customer discovery to test assumptions, developing your Go-To-Market strategy and evolving your business model. 

Student Learning Outcomes

Upon completion of this course, participants will be able to:

  1. Evaluate a business idea and assess the market
  2. Develop a value proposition
  3. Create a go-to-market strategy
  4. Pitch an idea and execution plan to investors

Major Topics

  • Building the right startup team
  • Discovering/Uncovering customer’s unmet needs
  • Designing a compelling value proposition
  • Engaging in customer discovery /talking to humans
  • Sizing a market and thinking about traction
  • Developing an appropriate go-to-market strategy
  • Raising Capital
  • Evolving a business model/monetization plan

Pricing allows two co-founders to attend together for one price.

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