Marketing | University of Redlands

The School of Continuing Studies is currently undergoing a period of restructuring to better serve our students and community. During this transitional phase, we are committed to ensuring that all your inquiries and concerns are addressed promptly.

Please do not hesitate to reach out to us at info-scs@redlands.edu for any questions, assistance, or clarifications you may need. We appreciate your patience and understanding as we work to enhance the quality of our programs and services.

Thank you for your continued support and trust in the School of Continuing Studies at the University of Redlands.

Offered through the School of Continuing Studies, the Marketing Certificate at the University of Redlands provides a broad exposure to the marketing field. Students learn more about specific areas of marketing, including digital and social media marketing, marketing research, integrated marketing communication, customer experience management, and analytics.

This range of courses reflects in-demand topics and skills required to be successful in the ever-evolving marketing field. Students gain experience in marketing campaign planning and execution through case studies and hands-on project experiences.

This program is great for junior- to mid-level marketing professionals seeking to develop their marketing expertise as well as those seeking to transition into a marketing management career.

Marketing Program Structure

The Marketing curriculum includes six required courses that cover 19 credits. Each course costs $440 per unit, and the total cost to complete the certificate is $8,360.

As all courses in the program are open enrollment, there is no application process, and students can begin at any time of the year. This Marketing Certificate has frequent course start dates and can be completed within nine months, supporting rapid career advancement through a more immediate application of program learning objectives.

Introduction to the concept of marketing and its principles, with a focus on how marketing creates value for the customer. Survey the marketing mix (product, price, promotion, and place/distribution) and its application to products and services in profit and not-for-profit enterprises in a local, national, and international environment.

Learn how to make effective marketing decisions using marketing research. Explore market research sources, data collection, analysis, surveys, research theories, and strategies. Evaluate quantitative and qualitative research with an emphasis on the value and limitations of various sources. Identify how to blend and manage marketing research sources.

Develop an appreciation for the various ways customers experience products and services, from brand awareness to product and service fulfillment to loyalty programs. Examine the customer and brand experience. Identify how to create a customer experience management system. Learn to deliver exceptional customer service.

Explore Internet marketing, including its components, structure, and technology, as well as the application of marketing concepts to social media. Learn the strategies, tools, and tactics related to Internet marketing with special attention given to the development of messaging techniques designed for specific social media tools.

Survey the integration of advertising, sales promotion, public relations, direct marketing, and the marketing mix to support marketing strategy. Learn the linkages of segmentation, targeting, positioning, buyer behavior, and branding. Explore planning, budgeting, and the execution of a comprehensive, integrated marketing communication program from message development through media selection and evaluation.

Learn how marketing measurement relates to business return on investment using analytics. Review top-view campaign performance, tactical management, and real-time campaign monitoring. Explore how to integrate results from multiple media and channels, including retail, sales, direct marketing, and online media. Covers use of analytics tools.

How To Register

Click on the “Register Now” button in the upper right column to access the shopping cart. Please note that there are multiple starts for each course. Pay particular attention to the year. Then, click add to cart. You can then purchase the course. Once you've purchased the course, you will receive an email regarding the next steps.

If you have any questions, please email us at info-scs@redlands.edu.

Note

All online live class sessions are in the Pacific Standard Time zone.