Redlands Business & Society Blog

A common understanding of business is that it is inextricably and solely aligned with profitability. However, a significant shift is underway that broadens the purpose of corporations.

Effective, purposeful leadership requires a connection to an ambitious vision and a willingness to make decisions that help teams achieve goals specific to the vision. Purposeful business leaders also clearly and explicitly communicate their values and demonstrate those values to pursue that vision.

Good business practice is predicated on doing what is right for shareholders, employees, customers, and communities while fully engaging with the business’s vision and mission. While still creating value, businesses today must also be focused on the greater impact their decisions will have on society and future generations.