Redlands Business & Society Blog

News and Views from the University of Redlands School of Business & Society

Jobs in Marketing for MBA Graduates

Jobs in Marketing for MBA Graduates

An online MBA with a marketing concentration from the University of Redlands can open the door to many career possibilities. Marketing is a diverse, multifaceted field and there are a number of career paths in the global marketing space. Below we examine a few of the careers available to MBA graduates with a marketing concentration:

Creative Director

If you are looking for a creative position in marketing, consider a creative director role. This may be ideal for professionals who have a background developing marketing assets, and who want to move to a leadership role. In this position, you’ll lead teams who are responsible for creating marketing materials for multiple platforms. You will manage the development of these assets for campaigns. You’ll lead multiple projects and identify emerging trends. In addition, you’ll strategize and implement best practices to reach your target audience.

Partner Marketing Manager

Partner marketing is a mutually beneficial relationship between two companies. Examples of partner marketing are:

  • An airline and a credit card company offering joint rewards
  • Soft drink companies sponsoring athletic teams in exchange for access to the team’s branding

As a partner marketing manager, you manage relationships with sponsors, affiliates, and advertisers. You’ll work with internal and external organizations to create successful marketing campaigns. In addition, you’ll be responsible for maintaining the partnerships and managing projects/campaigns.

Marketing Director

As a marketing director, you may oversee a company’s marketing department. A marketing director must look at marketing holistically. Marketing directors consider the impact of branding or a campaign on the local and global markets. Individuals in this position will create marketing strategies, manage budgets, and oversee the implementation of all marketing campaigns.

Salary Expectations and Job Outlook

What does the employment field look like for individuals in marketing management positions? According to the U.S. Bureau of Labor Statistics, in 2016 marketing managers made a median salary of more than $120,000 per year. The U.S. Bureau of Labor Statistics predicts that marketing manager positions will grow approximately 9 percent in the next decade. As a result, more than 22,000 jobs will be created, increasing the total number of marketing manager positions from approximately 250,000 to 272,000 positions.

The states with the highest employment level for marketing managers include California, New York, Illinois, Massachusetts, and New Jersey. An MBA with a marketing concentration may allow you to work in a number of geographic areas and be compensated more than $100,000 annually.

Why Choose an MBA with a Marketing Concentration from Redlands?

Redlands MBA graduates have the foundational business and marketing knowledge and tools needed to develop a successful marketing career. Whether you want to change careers or gain a leadership position, a Redlands’ MBA with a marketing concentration prepares you to work in an array of environments. You will gain a greater understanding of global marketing, marketing management, analytics, and strategy. Take the next step in your marketing career and stand out as a leader in your field. Learn more about the Redlands Online MBA in Marketing today.