Xin Zhao

Associate Professor
School of Business

Xin Zhao


Redlands Main Campus
Hornby Hall 102
P: 909.748.8778

Academic Interests and Areas of Expertise

  • Cross-cultural consumer behavior comparisons

  • Comparative advantage in international trade in textiles and apparel

  • Retail environment analysis

Description of Research

By combining standard statistical methods with geographic information system tools I created data that allowed me to test hypotheses about consumer behavior in previously unexplored ways.

Courses Taught at Redlands

  • Principles of Marketing

  • Global Marketing

  • Marketing Management

  • People Module: Customer Relationship Management

  • International Marketplace: China and Japan (International Program Study Abroad course)

Degrees Held

  • B.E. Renmin University of China, 1999

  • M.S. University of North Carolina, Greensboro, 2004

  • Ph.D. University of North Carolina, Greensboro, 2006

Previous Teaching Experience

  • Introduction to Retailing (at University of North Carolina, Greensboro)

Previous Relevant Work Experience

  • Assistant Manager, Marketing Department, China Shaanxi Medicines and Health Products I/E Corp.

Grants Received

  • Small Business Association research grant

  • School of Business research grant

Significant Publications, Presentations or Panels


Xin Zhao and N.J. Nelson Hodges. (2005). Contemporary Interpretations of Traditional Chinese Dress: A Comparison of Consumers in China vs. Chinese Immigrants in the United States. Proceeding to be published by ITAA.

Xin Zhao. (2004). Analysis of Competitiveness: An Application to China's Textile and Apparel Industries. Proceeding published by ITFA.


Xin Zhao. (2009). Ethnic Consumer Patterns. The Inland Empire Business Atlas.

Professional Affiliations

Collegiate Relations Chair for American Marketing Association, Inland Empire Chapter