Cross-cultural consumer behavior comparisons
Comparative advantage in international trade in textiles and apparel
Retail environment analysis
By combining standard statistical methods with geographic information system tools I created data that allowed me to test hypotheses about consumer behavior in previously unexplored ways.
BUSB 340 Principles of Marketing
INTB 694 Global Marketing
MGMT 680 Marketing Management
People Module: Customer Relationship Management
International Marketplace: China and Japan (International Program Study Abroad course)
Introduction to Retailing (at University of North Carolina, Greensboro)
Assistant Manager, Marketing Department, China Shaanxi Medicines and Health Products I/E Corp.
Xin Zhao and N.J. Nelson Hodges. (2005). Contemporary Interpretations of Traditional Chinese Dress: A Comparison of Consumers in China vs. Chinese Immigrants in the United States. Proceeding to be published by ITAA.
Xin Zhao. (2004). Analysis of Competitiveness: An Application to China's Textile and Apparel Industries. Proceeding published by ITFA.
Xin Zhao. (2009). Ethnic Consumer Patterns. The Inland Empire Business Atlas.
Small Business Association research grant
School of Business research grant
Collegiate Relations Chair for American Marketing Association, Inland Empire Chapter