Xin Zhao

School of Business & Society

Photo of Xin Zhao


Ph.D. University of North Carolina, Greensboro, 2006

M.S. University of North Carolina, Greensboro, 2004

B.E. Renmin University of China, 1999


Redlands Main Campus
Hornby Hall 102
P: 909.748.8778

Academic Interests and Areas of Expertise

  • Cross-cultural consumer behavior comparisons

  • Comparative advantage in international trade in textiles and apparel

  • Retail environment analysis

Description of Research

By combining standard statistical methods with geographic information system tools I created data that allowed me to test hypotheses about consumer behavior in previously unexplored ways.


Courses Taught

BUSB 340 Principles of Marketing

INTB 694 Global Marketing

MGMT 680 Marketing Management

MGMT 683 Marketing Analytics

People Module: Customer Relationship Management

International Marketplace: China and Japan (International Program Study Abroad course)


Previous Teaching Experience

Introduction to Retailing (at University of North Carolina, Greensboro)

Previous Relevant Work Experience

Assistant Manager, Marketing Department, China Shaanxi Medicines and Health Products I/E Corp.



Xin Zhao and N.J. Nelson Hodges. (2005). Contemporary Interpretations of Traditional Chinese Dress: A Comparison of Consumers in China vs. Chinese Immigrants in the United States. Proceeding to be published by ITAA.

Xin Zhao. (2004). Analysis of Competitiveness: An Application to China's Textile and Apparel Industries. Proceeding published by ITFA.


Xin Zhao. (2009). Ethnic Consumer Patterns. The Inland Empire Business Atlas.

Awards, Honors, Grants

School of Business Excellence in Service Award 2019

School of Business Excellence in Teaching Award 2016

Small Business Association research grant

School of Business research grant


Membership VP for American Marketing Association, Inland Empire Chapter

Board of Trustee Member at Christian Community College