The Bachelor of Science in Business

The Bachelor of Science in Business is designed to enhance the knowledge and effectiveness of business professionals by linking their experiences with concepts from various business disciplines. Students learn how to apply business concepts in solving problems, synthesizing information as reflective practitioners, and integrating knowledge learned in real-world and classroom settings. The themes of ethics, communication, critical thinking, and organizing global knowledge from a cultural and geographic perspective are woven into the program and demonstrated in course projects. The program culminates in the development and presentation of a capstone paper. Assessments will be conducted at the onset and prior to completion of the program.

Learning Outcomes 
Learning outcomes for this program may be found at:

The major program consists of fifteen required core courses totaling 60-semester credits. Course descriptions are found in the section of this Catalog titled Course Descriptions. To graduate, students must complete all of the requirements of their degree programs and earn at least 120 credits of academic credit. 

Core Courses (15 courses/ 60 credits)

Core Courses include 15 courses for a total of 60 credits. Students may choose between BUSB 342 and INTB 470. For the capstone, students may choose between BUSB 485, BUAD 495, INTB 495, or INTB 470.

BUSB 300 Ethical and Legal Environment of Business (4 Credits)

Examination of moral and legal business issues in domestic and international contexts with emphasis on contemporary problems.

BUSB 301 Critical Analysis: Written and Oral Communication (4 Credits)

Deepens students’ analytical skills in written and oral communication. Focus on purpose, depth, organization, research, style, and effectiveness. Special attention is paid to contemporary business contexts, as well as historical perspectives.

BUSB 145 Mathematical Foundations for Business (4 Credits)

Introduction of mathematical foundations with applications for decision-making in business, economics, finance, business statistics, and operations management. Focus is on mathematical concepts, including functions and their graphs, systems of equations and inequalities, linear programming, mathematics of finance, and basic probability and statistics. 
Prerequisite: successful completion of the Math Assessment or BUSB 095.

BUSB 330 Managing and Leading Organizations (4 Credits)

Overview of organizational behavior and theory. Focus is on the behavior of individuals and groups within organizations. The study of organizational decision-making, organizational design, culture, leadership, power and politics, and management of change. Ethics, diversity, and globalization are integrated throughout the course. 
Prerequisite: BUSB 301 or equivalent.

BUSB 230 Economics for Business (4 Credits)

Introductory study of macroeconomics and microeconomics. Microeconomics studies decision-making by individual firms and consumers in regard to the allocation of scarce resources, supply and demand basics, and optimum output determination. Macroeconomics includes coverage of the national and global economy, the impact of economic aggregates, and government action.

BUSB 333 Business Information Systems (4 Credits)

Introductory organizational and managerial overview of information systems. Assessing and constructing data and information for decision-making, designing interactive and spatial information systems, and assessing their ethical implications. Communicating effectively in a systems development environment.

BUSB 232 Business Statistics (4 Credits)

Introduction to basic statistical concepts, including measures of central tendency and dispersion, frequency distributions, probability distributions, sampling distributions, and estimation. Also application in statistical inference, one- and two-sample hypothesis testing, chi-square, analysis of variance, and multiple regression models. 
Co-requisite: BUSB 145 or equivalent.

BUSB 340 Principles of Marketing (4 Credits)

Introduction to the concept of marketing and marketing principles. Focus on creating value for customers. Develops an understanding of the four elements of the marketing mix (product, price, promotion, and place/distribution) with application to product, service, profit, and not-for-profit enterprises in local, national, and international environments.
Prerequisite: BUSB 301 or equivalent.

BUSB 260 Financial and Managerial Accounting (4 Credits)

Examines accounting information as an economic decision-making tool. This course presents the concepts, policies, and procedures that govern accounting information systems. Students use that understanding to improve resource allocation by managers, owners, and creditors of an organization. 
Prerequisite: BUSB 145 or equivalent.

BUSB 342 International Business (4 Credits)

Examination of developments within international markets and the effects of the activities of business enterprises. Students study the effects of increasing international linkages on the role and conduct of domestic and international business functions. This course may be substituted by the study-abroad programs in INTB 470. 
Prerequisite: BUSB 301 or equivalent.

BUSB 361 Financial Management (4 Credits)

Principles of financial planning, control, and analysis of the firm and the role of the financial manager within the firm. 
Prerequisites: BUSB 145 and BUSB 260 or equivalent.
Co-requisite: BUSB 260 or equivalent.

BUSB 370 Managing Quality and Operations (4 Credits)

Operations management issues and techniques to analyze problems for organizations that provide services and manufacturing products. Strategic issues and practical applications include productivity, competitiveness, supply chain management, decision-making, quality management, process selection, linear programming, transportation models, forecasting, inventory management, enterprise resource planning, project management, and simulation. 
Prerequisites: BUSB 145 and BUSB 232 or equivalent.

BUSB 433 GIS for Business (4 Credits)

Overview of GIS and spatial analysis applied to organizations. Focus is on geographic information, location-based decision-making, spatial data, investment in and value of GIS, ethical aspects, and GIS strategies. Students learn through case studies and lab practice with spatial data.
Prerequisite: BUSB 333 or equivalent.

BUSB 481 Strategic Management (4 Credits)

Develops analytical tools critical to assessing environments, opportunities, and threats needed to build and sustain long-term competitive advantage. Addresses knowledge, skills, and approaches necessary to generate, evaluate, and implement strategic alternatives. Emphasizes interrelationships of various organizational functions. 
Prerequisites: In the BS Management program: BUSB 330, BAMG 334, BUSB 340, and BAMG 365 or their equivalents. In the BS Business program: BUSB 330, BUSB 333, BUSB 340, and BUSB 361, or their equivalents.
Co-requisite: BUSB 342 or equivalent.

BUSB 485 Capstone: Analysis and Integration in Business and Management (4 Credits)

Focuses on integrating knowledge and skills acquired during the program and applying them to an organizational analysis. Students develop and present a capstone paper that utilizes artifacts created in earlier courses, synthesizes principles and theories from a broad arena of learning, and demonstrates effective skills of critical inquiry. This course may be substituted by the study-abroad programs in INTB 470.
Prerequisites: BUSB 340 or equivalent and BUSB 342 or equivalent.
Co-requisite: BUSB 481 or equivalent.

BUAD 495 Business Consultancy Capstone (4 Credits)

Integrating prior coursework within the context of strategy formulation and implementation, student teams conduct a “live” consulting engagement with a domestic organization. Students develop the parameters of the engagement and apply appropriate theoretical knowledge in a practical setting to prepare and present a project report. May substitute for BUSB 485. 
Prerequisite: BUSB 481.

INTB 495 Global Business Consultancy Capstone (4 Credits)

Integrating prior coursework within the context of strategy formulation and implementation, student teams conduct a “live” consulting engagement with an organization in a foreign country. Students develop the parameters of the engagement and apply appropriate theoretical knowledge in a practical setting to prepare and present a project report. With Undergraduate Program Director approval, may substitute for BUSB 485. 
Prerequisite: BUSB 481.

INTB 470 International Area Studies (4 Credits)

Students intensively study a specific country or region in the world. They evaluate the characteristics of the analyzed area’s socioeconomic conditions, its policy environment, and its business activities. They then analyze how these factors jointly influence the international marketplace. Course combines lectures with overseas seminars, company/institutional visits, and cultural exposure. 
May substitute for BUSB 342 or BUSB 485.
Prerequisite: BUSB 301 or by permission. May be repeated for credit given different country or region.

The School of Business and the School of Continuing Studies offer electives designed to assist undergraduate students in accomplishing their academic goals. This is done by providing elective courses in general education and business that enhance and complement the core program, offer academic depth and breadth in areas of interest, and enable students to earn academic credit toward degree completion. Weekend and evening courses are conveniently scheduled at regional campus locations throughout Southern California and on the main campus in Redlands. For further information please contact your Student Services Manager. 

Optional Concentrations
Students in the Bachelor of Science in Business and the Bachelor of Science in Management programs may add an optional concentration to their degrees. Six concentrations are available: Accounting, Human Resources Management, Marketing, Organizational Leadership, Professional Financial Planning, or Purchasing, Logistics, and Supply Chain Management.

Concentration Requirements

Accounting (26 credits)

ACCTCS 210 Principles of Financial Accounting and Reporting (4 Credits)

Explore financial accounting and reporting concepts and procedures used in daily business operations. Examine the use of economic resources, as well as the obligations and activities of financial entities. Learn how financial information is used to analyze the financial health and performance of an enterprise.

ACCTCS 220 Principles of Managerial Accounting (4 Credits)

Analysis of financial and relevant non-financial information used in planning, directing, motivating and evaluating economic behavior. Concepts, terms and techniques from financial accounting, economics and behavioral sciences are applied to operational situations.

ACCTCS 310 Intermediate Accounting I (4 Credits)

Study of the financial accounting environment and the authoritative accounting literature that provides a guide to the recording of economic resources and obligations, and the related economic activities of a business enterprise. 
Prerequisite: ACCTCS 220.

ACCTCS 320 Intermediate Accounting II (4 Credits)

Study of the financial accounting environment and the authoritative accounting literature that provides a guide to the recording of economic resources and obligations, and the related economic activities of business enterprise. 
Prerequisite: ACCTCS 310.

ACCTCS 410 Auditing (4 Credits)

Examine the purposes, expectations, and responsibilities of independent public auditors as the profession evolves in society. Emphasis on the auditor’s decision process. Topics: legal liability, ethics, sampling theory, evidence, and audit standards. 
Prerequisite: ACCTCS 310.

ACCTCS 415 Tax Accounting (4 Credits)

Determine federal and state income tax liability for individuals, corporations and partnerships. Topics: calculating taxes, filing returns, paying taxes, refunds, and legislative and judicial development of tax law. 
Prerequisite: ACCTCS 210.

ACCTCS 421 Governmental and Not-For-Profit Accounting (2 Credits)

Learn accounting principles and practices related to state and local government agencies and not-for-profit entities, including hospitals, colleges, religious groups, and social service organizations. Topics: fund accounting and financial analysis. 
Prerequisite: ACCTCS 210. 

Human Resources Management (18 credits)

Two courses must be taken from the following HRCS courses: 3161, 317, and 318. 

HRCS 310 Human Resources Management (4 Credits)

Study the theory and practice of the human resource personnel function in organizations, including labor relations. Current issues in human resources management will be addressed.

HRCS 311 Legal Aspects of Human Resources Management (3 Credits)

Review state and federal regulations governing human resources management, including labor law, discrimination, sexual harassment, occupational safety and health (OSHA), unions, and labor relations.

HRCS 312 Employee Recruitment and Selection (3 Credits)

Explore recruitment and staffing processes, including analyzing position requirements, preparing job descriptions, recruiting candidates, selecting finalists, and orienting new employees.

HRCS 313 Compensation and Benefits Administration (3 Credits)

Explore the design, development, and administration of common employee compensation and benefit programs, including pay strategies, administration of health care and retirement plans, and reward systems.

HRCS 314 Performance Management (3 Credits)

Review of best practices in measuring, analyzing and monitoring job performance. Topics include: assessing performance, preparing and delivering performance reviews, documenting disciplinary actions, and aligning job performance with organizational goals and objectives.

HRCS 316 Ethics in Human Resources Management (1 Credits)

Review ethical issues and dilemmas human resources professionals face in the workplace. Explore organizational culture, the role of human resources manager, laws and legal constraints, and rights and responsibilities of employees and employers.

HRCS 317 Risk Management and Workers Compensation Administration (1 Credits)

Explore the identification and management of risk from a human resources perspective, including workers’ compensation liabilities, workplace health and safety concerns, adequate or appropriate insurance coverage, and hostile work environments.

HRCS 318 Training and Development (1 Credits)

Examine current trends and issues in workplace training and development with special attention to the design, development, and application of training programs to improve productivity, safety, and quality.

Marketing (19 credits)

BUSCS 340 Principles of Marketing (4 Credits)

Introduction to the concept of marketing and marketing principles, with a focus on how marketing creates value for the customer. Survey the marketing mix (product, price, promotion and place/distribution) and its application to products and services in profit and not-for-profit enterprises in a local, national, and international environment.

BUSCS 341 Marketing Research (3 Credits)

Learn how to make effective marketing decisions using marketing research. Explore market research sources, data collection, analysis, surveys, research theories, and strategies. Evaluate quantitative and qualitative research with an emphasis on the value and limitations of various sources. Identify how to blend and manage marketing research sources.

BUSCS 342 Customer Experience Management (3 Credits)

Develop an appreciation for the various ways customers experience products and services from brand awareness to product and service fulfillment to loyalty programs. Examine the customer and brand experience. Identify how to create a customer experience management system. Learn to deliver exceptional customer service.

BUSCS 343 Internet and Social Media Marketing (3 Credits)

Explore Internet marketing, including its components, structure, and technology, as well as the application of marketing concepts to social media. Learn the strategies, tools, and tactics related to Internet marketing with special attention given to the development of messaging techniques designed for specific social media tools.

BUSCS 344 Integrated Marketing Communication (3 Credits)

Survey the integration of advertising, sales promotion, public relations, direct marketing, and the marketing mix to support marketing strategy. Learn the linkages of segmentation, targeting, positioning, buyer behavior, and branding. Explore planning, budgeting, and the execution of a comprehensive, integrated marketing communication program from message development through media selection and evaluation.

BUSCS 345 Marketing Analytics (3 Credits)

Learn how marketing measurement relates to business return on investment using analytics. Review top view campaign performance, tactical management, and real-time campaign monitoring. Explore how to integrate results from multiple media and channels, including retail, sales, direct marketing, and online media. Covers use of analytics tools.

Organizational Leadership (12 credits)

BUSCS 320 Managing Individual Performance (3 Credits)

Explore the roles and responsibilities of supervisors and managers in developing, monitoring, and managing performance standards. Topics include motivation, goal setting, supervisory excellence, communication skills, reward systems, vision, and values.

BUSCS 322 Leading and Managing Teams (3 Credits)

Examine how effective teams are led and managed even when you may not have direct authority over team members. Understand hierarchies, team dynamics, managing expectations, coaching, mentoring, aligning teams with organizational goals, and communication.

BUSCS 323 Managing and Resolving Conflict (2 Credits)

Develop effective conflict management skills. Learn how and when conflicts arise and identify approaches to manage conflicts with subordinates, peers, and supervisors. Know how to engender goodwill and develop win-win conflict management tactics. 

BUSCS 324 Organizational Change Management (2 Credits)

Identify when, how, and why organizational change occurs. Create approaches to manage change by using intervention strategies, creating buy-in, communicating in a productive and positive manner, identifying the sequence of change, and managing resistance.

BUSCS 325 Organizational Leadership Principles and Practice (2 Credits)

Explore organizational leadership roles: visionary, manager, director, change agent, supervisor, coach, and mentor. Identify how leadership styles influence the direction of the organization. Develop an appreciation for how leaders affect daily operations.

Professional Financial Planning (21 credits)

BUSCS 350 Financial Planning, Principles, and Practice (3 Credits)

Learn how financial plans are developed. Topics include: establishing a client-planner relationship, gathering client data and determining client financial needs for investment, insurance, estate planning, and retirement benefits. Understand the roles and responsibilities of the financial planner, including professional ethics.

BUSCS 351 Insurance Planning and Risk Management (3 Credits)

Develop life, health, casualty, and liability insurance planning strategies as part of a comprehensive financial plan. Topics include: assessing and managing risk, evaluating insurance products for tax and estate planning consequences, and understanding the role of insurance in retirement and businesses.

BUSCS 352 Investment Planning (3 Credits)

Survey various investment vehicles available to meet financial planning goals. Topics include: evaluating risk tolerance, asset allocation strategies, security analysis, bond and security valuations, modern portfolio theory, market analysis, alternative investment instruments, and special topics.

BUSCS 353 Income Tax Planning (3 Credits)

Develop an understanding of income tax planning opportunities, issues, and challenges. Topics include income tax law, compliance, calculations, accounting, tax of business entities, trust and estate tax, tax basis, depreciation, like-kind exchange consequences, property tax, alternative minimum tax (AMT), tax reduction techniques, passive activity rules, special circumstances, and deductions.

BUSCS 354 Employee Benefits and Retirement Planning (3 Credits)

Learn how employee benefit plans and comprehensive retirement planning help clients meet their financial goals. Topics include retirement needs analysis, Social Security, types of retirement plans, qualified plan rules, investment considerations, distribution rules and consequences, employee benefit plans and options.

BUSCS 355 Estate Planning (3 Credits)

Survey estate planning principles as they relate to the development of a comprehensive financial plan. Topics include property titles and transfers, documents, including wills and trusts, gifting strategies, tax consequences and compliance, liquidating estates, charitable giving, life insurance, business transfers, fiduciaries, and special topics.

BUSCS 356 Financial Plan Development (3 Credits)

Develop professional financial planning strategies, approaches, and techniques. Upon completing the course, each participant will have developed and presented a comprehensive financial plan based on various client concerns, life stages, and risk tolerances.

Purchasing, Logistics, and Supply Chain Management (12 credits)

BUSCS 310 Supply Chain Management Principles and Practices (3 Credits)

Survey of supply chain management, including defining the scope of service, procurement, and purchasing and materiel management. Business concepts include return on investment, value chain principles, contracts and legal issues, and operations management.

BUSCS 311 Supply Chain Management Logistics (3 Credits)

Examine transportation and distribution concerns, including production scheduling, third-party logistics, calculating costs of services, warehousing, materiel management, analyzing value of services, staffing and supervision, and technology.

BUSCS 312 Supply Chain Management Procurement (3 Credits)

Explore procurement management and contract administration, including procurement policies and procedures, supplier selection, cost analysis, contract negotiation, strategic sourcing, bidding and requests for proposals, and overall project management.

BUSCS 313 Supply Chain Management Practicum (3 Credits)

Capstone experience focusing on the application of industry best practices. Topics include aligning supply chain management operations with business practices. 
Prerequisites: two of the following courses: BUSCS 310, BUSCS 311, or BUSCS 312.

The Assessment of Prior and Experiential Learning
School of Business undergraduate students have the opportunity to earn certified credit toward graduation requirements through assessed learning, which is the review of college-level learning acquired in some courses, as well as outside the environment of an academic institution.

Credits earned through the Registrar’s Office Assessed Learning process may be used to meet General Education category requirements and general graduation requirements. A maximum of 30 credits may be certified through faculty assessment of prior and experiential learning, including assessed prior learning credits from other institutions. The services of the Registrar’s Office Assessed Learning are available only to students in the School of Business undergraduate programs. Assessed Learning credits will be published on a student’s academic transcript. However, the transferability of those credits is dependent upon the institution receiving them.

Study Abroad Programs
Students may choose from a growing number of study abroad programs. INTB 470, International Area Studies, may include programs in Asia, Europe and other regions of the world. This course can replace BUSB 342 International Business or BUSB 485 Capstone: Analysis and Integration in Business and Management or can serve as an elective course. These programs are tailored to the schedules of working adults, concentrating the travel portion of the course over two weeks.