Overview of value creation using GIS and location intelligence in various private sector industries. Using a location value chain approach, myriad roles of GIS and location analytics in sales, marketing, operations, supply chain management, risk mitigation, and R&D are discussed, with emphasis on industry trends and applications.
Numeric grades only.

This course introduces students to hands-on applications of GIS and location analytics, using Esri's industry-leading web-GIS platform ArcGIS Online. Focus is on location analytics and decision-making for understanding customers, expanding the business, and managing risk (such as how GIS has played a visible and strategic role in addressing business disruption due to the 2020 pandemic).
Numeric grades only.

This course focuses on GIS as a driver of differentiated business strategy that informs decisions and actions from the C-suite on to managers and analysts in a coherent and consistent fashion. Spatial storytelling is a distinguishing aspect of this course.
Numeric grades only.