Center for Spatial Business Awards

The Center for Spatial Business honors excellence by recognizing School of Business undergraduate and graduate students (MBA, Location Analytics Concentration) and the College of Arts and Sciences (CAS) Business undergraduates for outstanding course projects involving business applications of GIS.

2019-2020

Graduate Award: Maria Patino Gonzalez (MBA ’20), Alex Irigoyen (MBA ’20), Alton Edenfield (MBA ’20)

These three students received the graduate Spatial Business Award for optimal siting of automated external defibrillators (AEDs) on a university campus using GIS. The project considers the location of campus facilities such as buildings and athletic facilities and the relative location of potential users in the event of an on-campus emergency.

Undergraduate Award: Jennifer Bassford (BUS ’21)

Jennifer received the undergraduate Center for Spatial Business Student Excellence Award for a project that used GIS to analyze loan promotions at a local Credit Union in Southern California. Jennifer used data from Esri’s Business Analyst Web App to help determine branch expansion and to help identify potential credit union customers who are likely to qualify a home equity line of credit. Her project is distinguished for its simple yet effective cartographic choices and the effective use of GIS for more informed data-driven decisions during a marketing campaign.

2018-2019

Undergraduate Award: Mariah Sanchez (BUS ’19)

Maria received a Department of Business Administration and Management Undergraduate Award of Excellence for GIS in Business for her study entitled “CAL FIRE Risk and Hazard Assessment App.” This paper explains how GIS can assist CAL FIRE to identify geographic areas of risk that can support the unique challenges of a contemporary fire service.

Undergraduate Award: Alex Estrada (BUS ’19)

Alex received a Department of Business Administration and Management Undergraduate Award of Excellence for GIS in Business for his paper entitled “Kohl’s Application: Potential Retail Growth and Current Customer Behaviors.”  The study created an app to allow managers and analysts at Kohl’s to compare market opportunities for retail growth by mapping retail spending, consumer behavior, and supply and demand for retailers in counties across the US.

Undergraduate Award: Jason Wolff (BUS ’18)

Jason received the undergraduate Center for Spatial Business Student Excellence Award for a project that examined the spatial qualities of the distribution network for Aeon, a small company that repairs and sells disc drives.

Graduate Award: Mickey Betancourt (MBA ’18), Robert Ping (MBA ’18), and Daniela Belsaguy (MBA ’18)

These three students received the graduate Spatial Business Award for their research of the East Valley Water District and the aging of the company’s water pipes.

2017-2018

Undergraduate Award: Justin Dunaway-Perez (BUS ‘16, MBA '17) and John McDermott (BUS ‘15, MBA '17)

These two students received the undergraduate Center for Spatial Business Student Excellence Award for developing a tactical response plan using GIS for the Lake Elsinore Fire Department (LEFD), in the event of emergencies. Existing fire station locations along with their service areas were analyzed using a GIS to identify parts of the city where LEFD response times could be improved and additional resources such as fire trucks and additional stations needed to be deployed. This is essential for planning and developing public policy for growing cities such as Lake Elsinore. 

Undergraduate Award: Nicole Moayedi (BUS ‘19)

Nicole received the undergraduate Center for Spatial Business Student Excellence Award for their project to use GIS to predict real estate trends that real estate companies could rely upon to make informed decisions. Their GIS model predicts which residential areas in Los Angeles County were likely to be gentrified and what are the indicators for it. The GIS model took into consideration the political, economic, socio-technological, environmental, and legal impacts of gentrification as applicable to the real estate industry. 

Graduate Award: Karisa Schroeder (MBA ’18), Scott Daly (MBA ‘18)

Karissa and Scott received the graduate Spatial Business Award for “Airbnb Premier: Ile-de-France, Paris; A GIS Business Proposal”. The purpose of this GIS research project was to identify listings for Airbnb Paris that would be applicable for an Airbnb Premier service. The project explored how Airbnb could expand its business model from couch-surfing to quality-guaranteed listings by use of GIS technology. The project analyzed public data to evaluate the market value of listings, perceived value based on reviews, and spatial analysis based on the proximity to popular vacation spots, hotel services, and metro lines. By using Tableau and ArcGIS software, the project determined three areas to focus which include Buttes-Montmartre, Popincourt, and Vaugirard.

2016-2017

Undergraduate Award: Bethany Sloan (BUS ’17)

Bethany received the undergraduate Center for Spatial Business Student Excellence Award for a project that provided information on her small firm’s online business customers located across the United States. She successfully geo-referenced the 500 retailers that make direct purchases of her firm’s customer base. That allowed her to spatially analyze and gain a greater understanding of her customer base data. 

Undergraduate Award: Jonathan Hrovat (BUS ’17)

Jonathan received the undergraduate Center for Spatial Business Student Excellence Award for spatial analysis of a very large dataset of micro-loans provided by Kiva.org to impoverished borrowers worldwide. Through the mapping of very large datasets, he was able to see and interpret the spatial trends for Kiva’s lenders and to discover more effective approaches to supporting microfinance. For Kenya, he did a more detailed analysis of loans by proximity to food, agriculture, irrigation, and population.

Undergraduate Award: Zaid Alsaadeh (BUS ‘17), Charles Anderson (BUS ‘14, MBA '17), Tanya D Bonelli (BUS ‘17), Brittany Miller (HIST '14, MS GIS '16)

received the graduate Spatial Business Award for using GIS for identifying gap opportunities for a small luxury greeting card firm. They developed a GIS application to identify customers with preferred attributes, and geographically located prime Southern California market areas by zip codes. They chose ideal store locations based on detailed mapping of greeting card consumption, wealthy incomes, and drive-time distances.

2015-2016

Undergraduate Award: Jeremy Young (BUS ’16)

Jeremy received the undergraduate Center for Spatial Business Student Excellence Award for reviewing a process of creating a new GIS application and the benefits of spatially analyzing a new location for Yo-Way Eatery restaurant.

Undergraduate Award: Tony Molnar (BUS ’16)

Tony received the undergraduate Center for Spatial Business Student Excellence Award for analyzing strategic dispatch operations using GIS for M3 Mechanical, a mechanical and electrical contracting business.

Graduate Award: Jeffery Bertotti (MBA ’16), David Crawford (MBA ’16), Lisa Lee (MBA ’16)

received the graduate Spatial Business Award for producing a marketing plan targeting the senior population for Planet Fitness using ArcGIS and ESRI’s Tapestry Segmentation data.

2014-2015

Undergraduate Award: Christopher Bubela (BUS ’15)

Christopher received the undergraduate Center for Spatial Business Student Excellence Award for describing a framework for GIS-based quality analysis tools using ESRI’s ArcGIS Desktop that can be utilized by TRDI’s customers, marketing, and engineers. It also illustrates an example of GIS analysis for the measurement and processing of quality data.

Graduate Award: Jessica Rosales (MBA ’15)

Jessica received the graduate Spatial Business Award for examining the process of choosing an overseas career opportunity based on a set of criteria that is benchmarked against the United States. Information used in the decision-making process is shown via maps and charts.

2013-2014

Undergraduate Award: April Hopps (BUS ’13)

April received the undergraduate Center for Spatial Business Student Excellence Award for her study of workplace transportation improvements at the Naval Surface Warfare Center in Norco, CA.

Graduate Award: Steven Moore (MBA ’13)

Steven received the graduate Spatial Business Award for analysis on the spatial extent of the steel production industry and how it has changed globally over recent years.

2012-2013

Undergraduate Award: Betty D. Crocker (BUS ’12)

Betty received the undergraduate Center for Spatial Business Student Excellence Award for using ArcGIS and Tapestry Segmentation data to visually inspect locations for Southeast Asia parents who want to send their children to the United States for education.

Undergraduate Award: Aaron Cassidy Bishop (BUS ’12)

Aaron received the undergraduate Center for Spatial Business Student Excellence Award for designing a not-for-profit business model describing hoe to use Google Earth, US Census data, ArcGIS Online, and Ushahidi’s Crowdmap to provide vital geospatial services to families in search of missing persons.