Wendy E. Shattuck was appointed chief communications officer, a newly-created role that reports directly to the President as a member of his Cabinet, on Nov. 1, 2014.
Wendy's background blends education in the arts and humanities (Brown University), and a master's degree in liberal arts (Stanford University), with high-level leadership and management in public and private education, technology, and general business settings. Her education, professional experience, and lifelong affinities connect her deeply with the liberal arts mission and culture, as well as with the unique role and needs of professional and continuing studies programs.
Wendy brings significant experience designing and executing integrated communications and marketing plans for higher education. She was associate vice president of marketing and communications at Art Center College of Design in Pasadena, Calif., where she focused on recruiting key staff and building programs to support the college's expansion and comprehensive campaign; director of public affairs at Reed College, a highly selective liberal arts institution in Portland, Ore., where she helped improve student recruitment communications through research with future students and their influencers; and assistant vice president of marketing and communications at the University of Idaho-the state's flagship, national university and Carnegie-classified research institution-where she supported enrollment increases and helped raise the university's profile through strategic communications and marketing. At each institution, Wendy served on presidents' senior staffs and reported to trustees, accreditors, funders, faculty senates, and alumni on marketing/communications priorities and achievements.
Previous experience includes marketing and communications for the technology R&D arm of Accenture, in the San Francisco Bay Area, and for Addison Wesley Longman educational publishers, a Pearson company.
University Communications produces the creative and editorial content of publications, including Och Tamale magazine, Bulldog Bites and other e-newsletters, and all manner of promotional materials; media outreach and social media campaigns; Web presence; marketing for student recruitment; multimedia creation; and publicity for news, events, and stories that showcase the University community and its distinctions. The office also coordinates with Public Safety and other units on issue/emergency communications, with Wendy serving as primary University spokesperson.