Examine the strategies, tools and tactics of personal branding. Topics include: brand evaluation, brand creation, social media integration, online and off line brand management.
Working professionals possess a personal brand that can positively or negatively impact career advancement. This course will focus on the strategies, tools and tactics of personal branding. Students will explore ways to create a personal brand specific to both online (through digital/social media) and offline professional engagement. Through readings, activities and assignments, students will develop critical thinking and leadership skills around the value of personal brand development and management.
Monique A. Stennis, MBA is a social media manager at the University of Redlands, where she is responsible for developing strategies to build engagement, audience and community through the institution’s social media platforms while growing its social media presence. Prior to joining U of R, Monique was a digital marketing specialist at Inter Valley Health Plan. She has taught business, communications and professional development courses for nearly 10 years.
Monique holds an MBA in marketing from the University of Laverne and a bachelor of arts in communications, with an emphasis in public relations and mass media from California State University, San Bernardino. She also serves on the board of a charter high-school that focuses on STEM. In addition, Monique is a regular blog contributor for the African American Board Leadership Institute (AABLI). In her column, Get Social, Monique writes about social media networking trends and practices.