The  MBA with Location Analytics concentration focuses on producing management professionals who can analyze and resolve complex business problems utilizing spatial information and analysis. You have the flexibility to develop your capabilities with spatial and geographic approaches to the analysis of business activities.

This MBA concentration provides an alternative to substitute core MBA courses with offerings that focus on:

  • Management of geographic information
  • GIS in public policy and regulation and the consequences for business
  • Market segmentation and target marketing using GIS as a decision making tool
  • GIS assessment for entering international markets and global sourcing
  • Effective strategic management using geographic information and GIS

MBA — Location Analytics Concentration Courses:

GISB 691 GIS for Marketing (4)
Examination of the strategic marketing planning process, with special emphasis on components for which geographic information systems (GIS) can provide valuable decision-making support. Focus on the use of GIS in support of environmental scanning, market segmentation, target marketing, test marketing, distribution, and targeted promotional activities.

GISB 692 Spatial Analysis for Global Business (4)
Evaluation using geographic information systems (GIS) of core business functions in an international context and the implications of global issues for business decision makers. Maybe substituted by INTB-670 International Area Studies (Study Abroad).

GISB 694 Contemporary Planning of Business GIS (4)
Examination and analysis of the information systems topical areas of databases, big data, mobile technologies, social media, outsourcing, and how they underpin contemporary GIS. Includes planning, design, and consulting for GIS.

GISB 695 GIS Strategy: Concepts and Implementation (4)
Integration of course concepts on GIS systems planning, decision making, and strategy with prior coursework. Student teams work with top management of a local company to develop a geographic information systems (GIS) Strategic Design Plan. The outcome is a Strategic GIS plan presented to the firm.