Internet and Direct Marketing Marketing
Strategy Relationship Marketing
Electronic Customer Relationship Management
Internet Marketing Communications
GIS Analysis for Segmentation and Targeting
Perry, M.L. Sengupta, S. and Krapfel, R.. (Accepted September 2002). Effectiveness of horizontal strategic alliances in technologically uncertain environments: Are trust and commitment enough?. Journal of Business Research, (Forthcoming).
Bodkin, C.D. and Perry, M.L.. (2004). Goods retailers and service providers: Comparative analysis of web site marketing communications. Journal of Business Research, 11(1), 19-29.
Perry, M.L. and Shao, A.T.. (2002). Market Orientation and incumbent performance in dynamic markets. European Journal of Marketing, 36 (9/10), 1140-1153.
Perry, M.L. and Shao, A.T.. (2002). Internet marketing communications in the selling process: A global study of advertising agencies' use of email and web sites. Journal of Promotion Management, 9 (1/2), 17-30.
Perry, M.L. and Bodkin, C.D.. (2002). Fortune 500 manufacturer web sites: Innovative marketing strategies of cyberbrochures? . Journal of Promotion Management, 31 (2), 133-144.
Industrial Marketing Management
Journal of Business Research
European Journal of Marketing
Direct Marketing Educator's Conference
American Marketing Association
Relationship Marketing Conference
Korean Business Incubator Association (KOBIA) CSUF Certificate Program