Chief Communications Officer
ANNOUNCEMENT OF ADMINISTRATIVE POSITION OPENING
POSITION: Chief Communications Officer
POSITION CODE: A6796
DEPARTMENT: University Communications
APPOINTMENT: Full-time, Administrative
STARTING SALARY: Commensurate with Experience and Education
POSTING DATE: July 3, 2014
APPLICATION DEADLINE: Open until filled
DESCRIPTION: The Chief Communications Officer (CCO) serves as a strategic advisor to the President, the Board of Trustees, and other senior administrators, and provides to the University and its individual schools and departments thoughtful leadership on matters of internal and external communications, marketing, public relations, and crisis communications. The CCO will clearly define, articulate, and market a University of Redlands brand, positioning the institution for success in a challenging and rapidly-changing competitive marketplace. The CCO will differentiate the University through various activities that are closely tied to the University’s mission, vision, and value proposition and reach various audiences with branding messages in ways that resonate with them. He/she will be a creative communications leader who can redesign the department’s organizational structure to allow the University to communicate most effectively with a variety of constituents, using a broad range of traditional, electronic, and social media.
The CCO will engage key target audiences and tell the University’s story through a variety of creative methods, including new media, social networking, direct marketing, video, print, web, email, and the news media, and will engage communication leadership across the University to align and strengthen the University’s overall and respective unit brands. The CCO will lead a strong team to create clear and consistent messages and to disseminate them with integrated and innovative approaches in order to provide top-notch service to our various constituencies, both internal and external.
The CCO will report directly to the President and be a member of the President’s Cabinet.
With independent, professional judgment and initiative:
- Oversee the day-to-day operations including budgeting, planning, staff development, performance evaluation, management, and other activities.
- Support an environment that recognizes excellence and promotes a positive atmosphere of achievement and pride.
- Create and effectively deploy marketing/public relations strategy that will allow the University to cultivate and enhance meaningful relationships with targeted audiences, including, but not limited to, media, political leaders, prospective students, students, alumni, parents, friends/donors, faculty, staff, the Redlands community, and key constituents across the Inland Empire, nationally, and internationally.
- Oversee development of primary institutional University print communications including the Och Tamale alumni magazine, marketing, collateral materials, admissions materials, and electronic communication including the University’s website and new media.
- Develop long and short-term actionable social media strategies and associated metrics in support of the University’s strategic plan.
- Define and communicate the University of Redlands brand in a clear, concise and compelling way. Facilitate consensus among important University constituents regarding brand positioning, branding goals and communication vehicles. Conduct focus groups, surveys, or other research as needed.
- Oversee the development and implementation of marketing campaigns, advertising, and direct mail, including managing outside PR and/or advertising agencies.
- Enhance the frequency and effectiveness of the University’s internal communications, including those from the President’s Office.
- Manage the University’s media relations, both proactively and reactively, and build a reputation among media that the University of Redlands is a “go-to” source for expert comment on current news topics.
- Develop and oversee a dynamic, interactive and comprehensive website that meets the needs of multiple constituencies. Lead the strategic use of social media networks and other current online tools to disseminate brand messages and achieve University applications, enrollment and other objectives.
- Oversee University collateral through all stages of development.
- Oversee a department that serves as the University-wide resource for design and multi-media.
- Monitor competitive and industry media coverage. Track marketing and public relations activities, utilizing metrics to show evidence of positive results.
CRITICAL COMPETENCIES FOR SUCCESS:
- Operational and Visionary Leadership—
- Leads and manages an effective, results-oriented, and collaborative team including, but not limited to, managing staff performance and development goals while promoting a culture of continuous improvement that values learning, a commitment to quality, and service to stakeholders.
- Focuses on efficiency, effectiveness, innovation, and continuous improvement with demonstrable results.
- Thinks both tactically and strategically to develop and improve operational systems.
- Engages in mentorship and development of staff.
- Recruits, motivates, and retains a high-performance workforce.
- Relationship Builder—
- Builds relationships internally and externally, with colleagues, stakeholders, staff, vendors, consultants, and other partners.
- Provides the highest level of customer service, investing the time to be a presence across the University.
- Interacts effectively with people at all levels of the organization.
- Creativity and Innovation—
- Articulates a compelling and broad vision of the future of communications and marketing and assertiveness in taking risks and presenting and selling ideas, combined with a mature sensitivity to the values and expectations of others.
- Possesses a thoughtful and well-articulated understanding of the competitive and ever-changing national and international environment for communications.
Writing samples and portfolio showing examples of strategic communications, branding/identity work will be requested.
- Must possess a master’s degree (or above) from an accredited college or university in a related field or a bachelor’s degree with appropriate experience.
- Substantial experience in higher education communications.
- Broad vision of the future of communications and marketing with a strong understanding of the latest trends and technology.
- Successful track record of creating innovative approaches for communicating with a wide range of audiences.
- Proven ability as a communications strategist with working knowledge of advertising, public relations, reputation management, Web relations and new communications channels and technologies, and special event production.
- Solid issues/crisis management experience.
- Demonstrated ability to measure and quantify results from PR and marketing activities.
- Excellent judgment of what is and is not newsworthy.
- Demonstrated ability to manage multiple priorities and work under deadlines.
- Demonstrated ability to gain trust and inspire confidence at all levels of an academic institution.
- Excellent oral and written communication skills, including the ability to communicate complex issues.
- Demonstrated ability to navigate effectively through and successfully collaborate with different departments and constituencies within a University community.
- High level of analytical and problem solving skills, and the ability to solve problems proactively and pragmatically.
- Excellent presentation and project management skills.
- Excellent judgment and interpersonal skills.
- Intellectual depth, wisdom, high energy, drive, and internal motivation.
- Adaptable and resilient.
- Passionate and innately curious.
- Hands-on worker, equally comfortable with implementation as with strategy development.
- The ability to competently interact with a culturally and ethnically diverse population of students, faculty, and staff.
- Must be able to successfully complete a background investigation upon offer of employment.
In compliance with the Americans with Disabilities Act, if selected for the interview process and reasonable accommodations are needed, please call 909-748-8040.
TO APPLY: Submit letter of interest, resume, salary history and the names, email and postal addresses, and telephone numbers of three professional references to:
University of Redlands
Human Resources Department
1200 E. Colton Ave., P.O. Box 3080
Redlands CA 92373-0999
FOR MORE INFORMATION, CALL OUR JOB LINE AT
909-748-8883 OR www.redlands.edu/jobs.asp
SUBMISSION OF RESUME OR APPLICATION INDICATES AGREEMENT THAT THE UNIVERSITY MAY VERIFY ANY AND ALL INFORMATION CONTAINED THEREIN.
MEMBERS OF UNDERREPRESENTED GROUPS ARE ENCOURAGED TO APPLY.
AN EQUAL OPPORTUNITY EMPLOYER