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University of Redlands Wins Coveted Bronze Anvil Award

REDLANDS, CA (June 10, 2011) — The University of Redlands received a coveted 2011 Bronze Anvil Award from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual public relations tactic within a broader public relations campaign. Winners of the award were recognized during the 2011 Silver Anvil Awards Evening held June 9 at the Equitable Tower in New York.

The University of Redlands received a 2011 Bronze Anvil in the External Video category for its “My Tour” campus tour video. Only 55 organizations among 717 entries received the national recognition; Redlands was recognized alongside such prominent national public relations providers as Burson-Marsteller for its television spot for the American Academy of Pediatrics and Fleishman-Hillard for its work in launching the NOOK Color for Barnes & Noble.

“The Bronze Anvil Award annually identifies those effective public relations plans and campaigns that demonstrate sound, well-conceived communication actions or tactics that are extraordinary in scope and implementation,” said Tanya Morah, APR, 2011 Bronze Anvil chair and associate professor of communications at Wilberforce University. “This award celebrates some of the best tactical practices of the public relations industry and a job well-done.”

The Bronze Anvil was created by PRSA in 1969 to recognize outstanding public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. Awards of Commendation are possible in 65 categories and subcategories, including Media Relations, External Video, Newsletters, Websites, Feature Stories, Press/ Media kits, Podcasts, Word-of-Mouth and Blogs.

About the University of Redlands
The University of Redlands is a private liberal arts and sciences university consistently ranked among the best universities in the nation by U.S. News & World Report. Since the university's founding in 1907, Redlands has emphasized academic rigor, personal development and interdisciplinary studies. An Education + culture of elevated learning provides students with a holistic education that results in a unique life transformation. Redlands students learn equally about service, commitment, life and the world. At the innovative Johnston Center students have the unique opportunity to design their own custom major. Home to one of the oldest accredited music programs in California, the University’s School of Music offers a conservatory approach in a liberal arts setting, educating the whole musician, not just training a performer. A pioneer in the burgeoning field of spatial learning, funding by the W.M. Keck Foundation provides the University new opportunities and direction to promote spatial learning across academic disciplines. Adults can continue their education with programs tailored for working professionals at the Schools of Business and Education, offering evening degree-completion and graduate programs at eight convenient locations.

About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 112local Chapters organized into 10 geographic Districts; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.

What started as a freshman prank in 1913?
The giant R

The giant "R" seen on the mountain north of the University that is about one-third the size of the Quad.

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