CAS Admissions Director Appointed
The University of Redlands enrollment management office recently announced the appointment of Phillip Moreno as the Director of Admissions for the College of Arts & Sciences. He has served as interim director for the past six months.
Moreno brings to the table a collaborative and creative approach as he works with his team to create and retain strong relationships within the campus community and to execute the goals of the University. He said he is looking forward to taking on the director role full-time and to be a part of bringing the University forward.
“I am really excited to be able to take over as director having had a predecessor who had been here 31 years,” Moreno said. “To work with a new president (and) work with a new vice president of enrollment means that there probably has not been a more exciting time in the 10 years that I’ve been here to be at the University of Redlands.”
Moreno grew up in San Bernardino and was the first in his family to attend college. He received a bachelor’s degree in broadcast journalism and political science from the University of Southern California and a master’s degree in business administration from the University of Redlands. He began working in the Office of Admissions as a counselor in 2003.
Moreno said being a first-generation student created a passion for working with students. He progressed into the area of operations and has recently enjoyed co-directing the admissions host team, working with students who give tours highlighting campus.
“I know where we have been and so I can really help to chart a course moving forward,” Moreno said.
The University has succeeded in enrolling the largest class ever in the College of Arts & Sciences this past year and the applicant pool continues to grow with, for the first time, more than 5,000 applications received this year.
One of Moreno's goals is to improve processes and increase efficiency. “The University has committed itself to a constituent relationship management system,” Moreno said. Other goals his team will be working toward are internationalization and to increase the profile of the College of Arts & Sciences.
“One of the things that I am most looking forward to is to create a culture of recruitment here at the University and really maybe extend that culture beyond some of the traditional offices that we’ve worked with,” Moreno said.
He would like to involve many departments on campus and have the understanding that their interaction with students does make a difference.
Posted: June 21, 2013
Written By: Laura Pedraza