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Sweden, Denmark, & Germany: The Business Case for Sustainability
Sweden, Denmark, & Germany: The Business Case for Sustainability

Travel Dates: April 21, 2013-May 4, 2013
Itinerary
Do not miss this opportunity to travel to breathtakingly beautiful northern Europe to learn from the world’s
experts what Harvard Business Review is calling one of the most important business megatrends of the
century: the sustainability imperative. Scandinavia is the birthplace of green business and after an introduction
to the business case for sustainability, we’ll spend two weeks visiting multinational corporations, consulting firms and small business entrepreneurs who are setting the global standards of “doing well by doing good.” We’ll immerse ourselves in the green entrepreneurial spirit of Scandinavia with stops in the historic cities of Stockholm, Copenhagen, Gothenburg and Malmo. We’ll enjoy spring as it bursts forth in tulips and under crystal blue skies, spending two nights in an 18th-century historic inn on the 100 percent energy independent Danish isle of Samso (arriving by ferry), and finishing our trip in Berlin, Germany’s northernmost green city (and arriving via the Berlin Night Express). You’ll return to California with the knowledge and ability to not only reduce your current employer’s (or your own business’s) ecological footprint—and saving money as a result—but also you’ll have proven sustainability strategies in your toolkit for creating a competitive advantage, and a profit. You might even decide to pursue your entrepreneurial dream of starting your own green business!
“The Scandinavian trip added value to my education by allowing me to see new places, people and commerce and to learn from their social and environmental responsibility. Each of the site visits illuminated how individual decisions make a lasting impact, whether in a private company or large corporation. While the academic portion of the trip was filled with site visits and astute conversations while travelling, we still found plenty of time to explore the lovely Scandinavian cities. That may be due to the sun not setting until 9pm! My Scandinavia trip cohorts and professors will forever hold a special place in my heart as this was my first trip overseas. To study amongst such astute friends was absolutely amazing—a once in a lifetime opportunity!”
Alicia Munsey, ‘12 MBA
Faculty Leader: Katherine Noble-Goodman
Travel Cost: Approximately $4,900 (does not include tuition)
Deposit Due: 3-4 Months Prior to Departure
Download FAQs
Please call Christine Mee if you have questions or are interested in placing a deposit for this trip. 909.748.8748
Sweden, Denmark, & Germany: The Business Case for Sustainability