Academics

Cindy Zhao

Assoc Professor, Sch of Bus

Office: URSB Management & Business , Hornby Hall #102

Phone: 909/748-8778 Campus Ext. 8778

E-mail: xin_zhao@redlands.edu

Portrait

Academic Interests and Areas of Expertise

  • Cross-cultural consumer behavior comparisons
  • Comparative advantage in international trade in textiles and apparel
  • Retail environment analysis

Description of Research

By combining standard statistical methods with geographic information system tools I created data that allowed me to test hypotheses about consumer behavior in previously unexplored ways.

Courses Taught at Redlands

  • Principles of Marketing
  • Global Marketing
  • Marketing Management
  • People Module: Customer Relationship Management
  • International Marketplace: China and Japan (International Program Study Abroad course)

Degrees Held 

  • B.E. Renmin University of China, 1999
  • M.S. University of North Carolina, Greensboro, 2004
  • Ph.D. University of North Carolina, Greensboro, 2006

Previous Teaching Experience

  • Introduction to Retailing (at University of North Carolina, Greensboro)

Previous Relevant Work Experience

  • Assistant Manager, Marketing Department, China Shaanxi Medicines & Health Products I/E Corp.

Grants Received

  • Small Business Association research grant
  • School of Business research grant

Significant Publications, Presentations or Panels

Articles

Xin Zhao and N.J. Nelson Hodges. (2005). Contemporary Interpretations of Traditional Chinese Dress: A Comparison of Consumers in China vs. Chinese Immigrants in the United States. Proceeding to be published by ITAA.

Xin Zhao. (2004). Analysis of Competitiveness: An Application to China's Textile and Apparel Industries. Proceeding published by ITFA.

Other

Xin Zhao. (2009). Ethnic Consumer Patterns. The Inland Empire Business Atlas. http://business.redlands.edu/atlas/business/purchasing/

Professional Affiliations

Collegiate Relations Chair for American Marketing Association, Inland Empire Chapter

 


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