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By combining standard statistical methods with geographic information system tools I created data that allowed me to test hypotheses about consumer behavior in previously unexplored ways.
Xin Zhao and N.J. Nelson Hodges. (2005). Contemporary Interpretations of Traditional Chinese Dress: A Comparison of Consumers in China vs. Chinese Immigrants in the United States. Proceeding to be published by ITAA.
Xin Zhao. (2004). Analysis of Competitiveness: An Application to China's Textile and Apparel Industries. Proceeding published by ITFA.
Xin Zhao. (2009). Ethnic Consumer Patterns. The Inland Empire Business Atlas. http://business.redlands.edu/atlas/business/purchasing/
Collegiate Relations Chair for American Marketing Association, Inland Empire Chapter
Redlands has 12 recent Fulbright Scholar recipients.
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