Cindy Zhao

Academic Interests and Areas of Expertise

• Cross-cultural consumer behavior comparisons
• Comparative advantage in international trade in textiles and apparel
• Retail environment analysis

Description of Research

By combining standard statistical methods with geographic information system tools I created data that allowed me to test hypotheses about consumer behavior in previously unexplored ways.

Courses Taught at Redlands

• Principles of Marketing
• Global Marketing
• Marketing Management
• People Module: Customer Relationship Management
• International Marketplace: China and Japan (International Program Study Abroad course)

Degrees Held 

• B.E. Renmin University of China, 1999
• M.S. University of North Carolina, Greensboro, 2004
• Ph.D. University of North Carolina, Greensboro, 2006

Previous Teaching Experience

• Introduction to Retailing (at University of North Carolina, Greensboro)

Previous Relevant Work Experience

• Assistant Manager, Marketing Department, China Shaanxi Medicines & Health Products I/E Corp.

Grants Received

• Small Business Association research grant
• School of Business research grant

Significant Publications, Presentations or Panels

Articles

Xin Zhao and N.J. Nelson Hodges. (2005). Contemporary Interpretations of Traditional Chinese Dress: A Comparison of Consumers in China vs. Chinese Immigrants in the United States. Proceeding to be published by ITAA.

Xin Zhao. (2004). Analysis of Competitiveness: An Application to China's Textile and Apparel Industries. Proceeding published by ITFA.

Other

Xin Zhao. (2009). Ethnic Consumer Patterns. The Inland Empire Business Atlas. http://business.redlands.edu/atlas/business/purchasing/

Professional Affiliations

Collegiate Relations Chair for American Marketing Association, Inland Empire Chapter