Monica Perry

Professor, Sch of Bus

Office: URSB Management & Business, Hornby Hall

Phone: 909/748-8780



Current Research, Academic Interests or Areas of Expertise

  • Internet and Direct Marketing Marketing
  • Strategy Relationship Marketing
  • Internet marketing
  • Marketing channels
  • Electronic Customer Relationship Management
  • Internet Marketing Communications
  • GIS Analysis for Segmentation and Targeting

Significant Publications and Presentations


Perry, M.L. Sengupta, S. & Krapfel, R.. (Accepted September 2002). Effectiveness of horizontal strategic alliances in technologically uncertain environments: Are trust and commitment enough?. Journal of Business Research, (Forthcoming).

Bodkin, C.D. & Perry, M.L.. (2004). Goods retailers and service providers: Comparative analysis of web site marketing communications. Journal of Business Research, 11(1), 19-29.

Perry, M.L. & Shao, A.T.. (2002). Market Orientation and incumbent performance in dynamic markets. European Journal of Marketing, 36 (9/10), 1140-1153.

Perry, M.L. & Shao, A.T.. (2002). Internet marketing communications in the selling process: A global study of advertising agencies' use of email and web sites. Journal of Promotion Management, 9 (1/2), 17-30.

Perry, M.L. & Bodkin, C.D.. (2002). Fortune 500 manufacturer web sites: Innovative marketing strategies of cyberbrochures? . Journal of Promotion Management, 31 (2), 133-144.

Journal Publications

  • Industrial Marketing Management
  • Journal of Business Research
  • European Journal of Marketing

Conference Presentations

  • Direct Marketing Educator's Conference
  • American Marketing Association
  • Educator's Conferences
  • Relationship Marketing Conference

Consulting Experience

  • Korean Business Incubator Association (KOBIA) CSUF Certificate Program
  • Ph3 Laboratories
  • Nortel Networks

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