Emphasis in Marketing
The Marketing Emphasis focuses on the fundamentals of domestic and global marketing strategy.
Courses in the Marketing Emphasis
MGMT 680W Marketing Management
Exploration of basic aspects of marketing with emphasis on the customer and marketing mix. Development of analytical and critical thinking skills through case study. Design and assessment of a basic marketing plan.
INTB 694W Global Marketing
Exploration of and application of marketing concepts to the demands and conditions of the global marketplace. Critical evaluation of the marketing challenges presented by the increased exposure of individuals, businesses, and governments to international market forces. Substitutes for MGMT 680W Marketing Management. Substitutes for BUAD 655W Global Business..
MGMT 694W Marketing Strategy Capstone
Marketing Strategy integrates marketing and other functional areas within a firm. It provides orientation to organizations on how to use resources and capabilities to maximize long-run customer value as well as generate the greatest financial return. Prerequisite: Completion of MGMT 680W Marketing Management and INTB 694W Global Marketing courses or approval of MBA program director. Substitutes for MGMT 697W Strategy Capstone.