Emphasis in Global Business
Trends in the international economy have made it essential for businesses -both multinational and domestic- to be responsive to challenges and opportunities originating abroad. The focus of the Global Business Emphasis is to prepare the student to analyze the reasons behind the movement of goods, services, labor, capital, technology, information, and production between nations and the implications of government and business policies on these flows.
This School of Business MBA Emphasis provides an alternative for students to add to their core MBA courses with offerings that focus on:
- The global environment for businesses
- International operations
- Global finance
- Cross-cultural marketing
- Global strategic business
Courses in the Global Business Emphasis include:
INTB 655 Global Environment for Business (4 units)
Exploration of the theoretical and practical
concepts of geopolitical and economic relations
to evaluate the effects of globalization on
business. Focus is on evaluating and formulating
strategic responses to diverse political,
economic, and social factors regarding the risks
they present for international trade and
investment, resource allocation decisions, and
organizational structures. This course can be
substituted with INTB-670 International Area
INTB 694W Global Marketing (4 units)
Exploration and application of marketing concepts to the demands and conditions of the global marketplace. Critical evaluation of the marketing challenges presented by increased exposure of individuals, businesses, and governments to international market forces.
Study and application of finance in the global arena. Focus of critical attention on how financial strategies, risk tools, investments, theories, and institutions work in a global context.
Advanced analysis of the causes that motivate businesses to establish operations on a global scale, the application of effective techniques to manage these activities and their financial consequences, and the integration of global operations decisions across business functions.