Emphasis in Global Business

Trends in the international economy have made it essential for businesses -both multinational and domestic- to be responsive to challenges and opportunities originating abroad. The focus of the Global Business Emphasis is to prepare the student to analyze the reasons behind the movement of goods, services, labor, capital, technology, information, and production between nations and the implications of government and business policies on these flows.

This School of Business MBA Emphasis provides an alternative for students to add to their core MBA courses with offerings that focus on: 

  • The global environment for businesses
  • International operations
  • Global finance
  • Cross-cultural marketing
  • Global strategic business

Courses in the Global Business Emphasis include:

INTB 655 Global Environment for Business (4 units)
Exploration of the theoretical and practical concepts of geopolitical and economic relations to evaluate the effects of globalization on business. Focus is on evaluating and formulating strategic responses to diverse political, economic, and social factors regarding the risks they present for international trade and investment, resource allocation decisions, and organizational structures. This course can be substituted with INTB-670 International Area Studies.

INTB 694W Global Marketing (4 units)
Exploration and application of marketing concepts to the demands and conditions of the global marketplace. Critical evaluation of the marketing challenges presented by increased exposure of individuals, businesses, and governments to international market forces.

INTB 693W Global Finance (4 units)
Study and application of finance in the global arena. Focus of critical attention on how financial strategies, risk tools, investments, theories, and institutions work in a global context.

INTB 690W Global Business Operations (4 units)
Advanced analysis of the causes that motivate businesses to establish operations on a global scale, the application of effective techniques to manage these activities and their financial consequences, and the integration of global operations decisions across business functions.

What started as a freshman prank in 1913?
The giant R

The giant "R" seen on the mountain north of the University that is about one-third the size of the Quad.

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