Emphasis in Geographic Information Systems (GIS)
The GIS Emphasis focuses on producing management professionals who can analyze and resolve complex business problems utilizing spatial information and analysis. You have the flexibility to develop your capabilities with spatial and geographic approaches to the analysis of business activities.
This MBA Emphasis provides an alternative to substitute core MBA courses with offerings that focus on:
- Management of geographic information
- GIS in public policy and regulation and the consequences for business
- Market segmentation and target marketing using GIS as a decision making tool
- GIS assessment for entering international markets and global sourcing
- Effective strategic management using geographic information and GIS.
Courses in the Geographic Information Systems Emphasis
GISB 691W GIS for Marketing
Examination of the strategic marketing planning process, with special emphasis on components for which Geographic Information Systems (GIS) can provide valuable decision-making support. Focus on the use of GIS in support of environmental scanning, market segmentation, target marketing, test marketing, distribution, and targeted promotional activities. Substitutes for MGMT 680W Marketing Management.
GISB 692W Geographic Analysis of Global Business
Evaluation using Geographic Information Systems (GIS) of core business functions in an international context and the implications of global issues for business decision makers. Substitutes for BUAD 655W Global Business.
GISB 693W GIS and Strategy
Implementation Integration of course concepts on GIS systems planning, decision-making, and strategy with prior coursework. Student teams work with top management of a local company to develop a Geographic Information Systems (GIS) Strategic Design Plan. The outcome is a Strategic GIS plan presented to the firm. Substitutes for MGMT 697W Strategy Capstone.