Areas of Expertise
Marketing and Consumer Behavior
I obtained my Ph.D. in Industrial and Business Studies from Warwick Business School, University of Warwick, United Kingdom, in December 2007. Warwick Business School is one of the leading European business schools with a triple accreditation, AACSB (USA), AMBA (UK) and EQUIS (Europe). I completed by PhD in the field of Consumer Behavior, focusing on the behavioral, attitudinal, and demographic factors impacting upon online consumer behavior among Generation Y consumers.
In addition to the University of Redlands, I have taught business and marketing courses at Warwick Business School in the United Kingdom and at St. Louis University Madrid Campus in Spain.
Prior to my doctoral studies, I worked as a market analyst at M-Real, one of Europe’s leading suppliers of paper, paperboard and packaging solutions.
I speak the following languages: English, Finnish, German, Swedish, and Spanish.
Courses Offered at Redlands
- BUS 131: Principles of Marketing
- BUS 333: Consumer Behavior
Previous Teaching Experience
- 2006 Lecturer, Saint Louis University, Madrid Campus, Spain
- 2000 – 2004 Part-time lecturer and tutor, Warwick Business School, UK
- 1999 – 2000, Market Analyst, M-Real Corporation, Finland
Awards, Honors and Grants
- Finnish Cultural Foundation Research Scholarship, (2001, 2002 and 2003)
- Foundation for Economic Education Research Scholarship, (2002)
- Emil Aaltonen Foundation Research Scholarship, (2003)
- Dr. H.C. Wallenberg Foundation Research Scholarship, (2002)
- Honkanen Foundation Research Scholarship, (2004 and 2005)
- British Academy of Marketing bursary award to attend and present a paper at the Academy of Marketing Annual Conference in Cheltenham, Gloucestershire, UK in July 2004.
- Warwick Business School bursary award to attend the 13th EDAMBA Summer School in Soreze, France, July – August 2004.
Ryan, J. and Silvanto, S. (2009). The World Heritage Site List: The Making and Management of a Brand. Place Branding and Public Diplomacy, Vol. 5, No. 4, 290-300.
Silvanto, S. and Dibb, S. (2004) ”The relative impact of online trust on consumer shopping channel preference: The Internet versus Stores”, presented and published in the proceedings of the 33rd EMAC (European Marketing Academy) Annual Conference in Murcia, Spain, May 2004.
Silvanto, S. (2004) “Generation Y and Online Shopping: Investigating Gender Differences in Trust, Experience and Shopping Channel Preference”, presented and published in the conference proceedings, ACR Gender, Marketing, and Consumer Behavior Conference, Madison, WI, June 2004.
Silvanto, S. (2004) “The Role of Consumer Trust in Online Shopping”, presented and published in the conference proceedings, doctoral colloquium, Academy of Marketing Annual Conference, Gloucestershire, UK July 2004.
Silvanto, S. (2004) “The Impact of Trust in the Conversion of Browsers into Buyers in the Online Environment”, presented in the 13th EDAMBA Summer School in Soreze, France, 29 July – 3 August, 2004.
My current research focuses on how countries use the World Heritage Site designation to influence and improve their images overseas.